50+ IDEAS FOR PROMOTING YOUR NEXT BIG THING
So, you've got a new (INSERT YOUR AWESOME THING HERE) debuting, and you're ready to tell the world? My friend, you're preparing to launch!
I'm not going to sugarcoat it: Launches are stressful. They take a lot of hard work and preparation, and then, they're over before you know it. Kinda like a wedding, the holidays, or the next Marvel movie. (Are you excited about that last one, too?)
But you're launching for a good reason, right? You've got something BIG coming soon, and you want everyone to know about it. Plus, your time and effort need to pay off.
And even though launches come in all shapes and sizes, each and every one can be a challenge—even if it isn't your first rodeo.
So, why not give yourself the upper hand? No matter what type of launch you have coming up, you're going to need proven marketing and promotion ideas that will help you reach your goals, all while staying within your nonprofit or social enterprise’s budget.
My action-packed, launch marketing checklist works for new:
Books
Products/Services
Fundraising Campaigns
Courses
Events
Awareness & Community Building Campaigns
I’ve even broken it down by launch type for you!
Plus, many of the same ideas can also be used from one launch to the next, which means that once you figure out what works for your nonprofit or social enterprise, you don't always have to reinvent the wheel. #goodnews
My checklist will give you new, innovative, and result-worthy ideas to implement with even the smallest of budgets.
Every option you'll see has been used in at least one launch I've managed or participated in, but most of them have been used many, many times by different types of social impact organizations.
This is your opportunity to get your hands on oodles of marketing and promotion ideas that have worked for nonprofits and social enterprises just like yours.
It's time to make what's worked for them, work for you.
I'm Kristi Porter, and I started Signify to help small nonprofits and for-profits with a social mission get noticed and grow through effective marketing and communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to make sure you focus and shine. When you succeed, we all win.