Kristi Porter

December 16, 2020

Events, Guest Posts, Marketing, Nonprofit, Social Enterprise, Social Media, Strong Foundation, Small Business

How to Make Your Next Event More Successful

Kristi Porter

July 4, 2018

I don't know about you, but I love events. I love attending them, of course, but also working on them behind-the-scenes. When I was an event marketing director, I was able to help create a dynamic experience for almost 8,000 people. And with my nonprofit and social enterprise freelance clients, it's still a blast to see an event go from concept to completion, resulting in smiling faces, sales earned, and money raised.

A couple of years ago, I had the privilege of working with one of my favorite local organizations, Atlanta Dream Center, on their annual benefit dinner. I had been volunteering with them for three years at that point, and they were Signify's first, official client, so they'll always have a soft spot in my heart. Understandably, I was thrilled to be working with them on a professional level now, too.

At the end of the evening, we had quite a surprise—we had not only met the fundraising goal, but we had quadrupled the previous year's total! High fives all around!

However, I don't think it was an accident. After working on so many events over the years, both large and small, I believe there is a key factor we implemented during the event planning process that changed everything.

So, if you're looking for event planning tips, this one's a doozy! Here's how to make your next event more successful than your last. (Hint: It's probably not what you think.)

If you stumbled upon this post looking for the latest event planning tips and tricks, you might be a little disappointed. But, hang with me, I think you'll still learn a really valuable lesson, especially if you're a beginner to the event planning world.

You see, what I've found over and over again, across many contexts, is that while there are always shiny, new ideas to make your event look awesome, there is one element of event planning that should always get the spotlight.

It's the step that should never get skipped.

So, what is it? Strategy.

I truly believe taking a more strategic approach to planning the 2016 Atlanta Dream Center (ADC) annual benefit gala was key to its financial success.

Here's why.

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A FOUNDATION FOR SUCCESS

When I first started as a contractor for the benefit dinner, I was mostly working alongside the development director, who had been in the position less than a year. So, we were both newbies to the event. And even though the dinner was entering its fourth year, I felt like the event was still just trying to get off the ground.

There was no established model to follow. The ADC staff had tried a few different formats, but hadn't really fallen in love with one yet. That gave us a lot of latitude without a tremendous amount of expectations, except for the fact that this was their largest fundraiser of the year. #NoPressure

There were a couple of things we immediately did to start off on the right foot.

The first was to get organized. Those who had been in charge of the dinner previously were no longer with the nonprofit, so we had to conduct a treasure hunt for some of the assets because I really wanted to take a look at what had been done before to assess how effective it was, and ways to build on it.

Once we had them collected, my suggestion was that we move everything to Google Drive so all stakeholders would have instant access. This plan worked great, and allowed us to collaborate well. It also solved the problem of keeping everything in a central location should someone else leave in the future.

The second thing we did was set up regular planning and check-in meetings leading up to the event, which was about five months away. Some of those were just between the development director and I, and some involved all department heads for the organization that needed to have a say in aspects of the dinner.

These two choices may seem easy, small, or inconsequential, but I promise you that they made a big difference in the tone and feel of the event right from the start. And everyone could feel it.

Never underestimate the power of being organized!

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STRATEGY'S ROLE IN EVENT PLANNING

Now, we were ready to start the event planning process. And this is where strategy became the star player.

During one of our early meetings, the entire team was sitting around a table discussing the format, logistics, and what people liked and didn't like from previous years. I also started asking them more questions about who would be in the seats.

This proved to be a key moment because, not only should you ask this question every time you plan an event, but that year was a turning point for the organization. The goals for this dinner were bigger because costs had risen, of course, but they were also gaining a bigger reputation in the area.

Previously, it had been friends, family, and close partners who attended the event. That year, however, they wanted to target new individuals and corporations. Essentially, they were ready to broaden their reach.

So, we had to start looking at everything fresh for that year's dinner. What had worked in the past might not work for a new crowd.

We revamped the sponsorship package, added a lot of cold leads to the potential sponsor list, and changed the format of the event to be more forward-thinking and informative, rather than using "insider" language as they had done before.

This new group of attendees might not be familiar with the different ministries under ADC's umbrella, or know why the work is important, or understand how their donations can effect people and programs all over the state. It was a big opportunity, and we didn't want to miss it.

I also created::

Positioning language for the sponsorship package, instead of it just be a list of benefits, which helped people understand the what and why of their mission.
A formal sponsorship letter that anyone on the staff could use as a framework to solicit donations.
Talking points so that anyone who spoke about the dinner to a potential sponsor, donor, or ticket buyer could stay "on message," relaying the most important aspects of why the event was being held and what the money would go toward.
The text for the website and email/print newsletters, so that everything was aligned and on point.
A marketing plan for them to see the event strategically from start to finish, even if I wasn't around.
A press release to get the word out about the event's success after it was over, which could bring more eyes to their work, resulting in even more new supporters, donors, or partners.

The ministry also began working on ways they could highlight their uniqueness, as well as how it relates to the overall mission of the organization. We needed to clearly communicate how everything worked together. And it turned out to be a very cool, experiential element of the evening that they now improve each year.

From the initial conversation to the wrap-up meeting, my goal was to bring a new level of professionalism to the event, and a fresh pair of eyes.

Don't get me wrong, their staff is outstanding at what they do, and they are relational to the core. (And a whole lot of fun!) But, like many small nonprofits, they struggled with systems and processes. Strategy wasn't the foundation of the event.

(Note: Having an annual fundraiser because everyone else does or simply because you need money isn’t a strategy—or even a very good reason. Make sure you truly understand why you want to host the event before you put your staff through the pain of executing it.)

We made a huge amount of progress that year—and it showed. Yes, the final fundraising tally was fantastic, but those who had previously attended their benefit dinners also noted how different everything felt. They could see and feel the shift and intentionality, and they were really looking forward to the next one. That's definitely what you want to hear!

The staff also said that it was the most relaxed they'd felt at the benefit dinner. (<— Also what you want to hear!) Each person knew their role, and were able to connect with sponsors and donors throughout the evening rather than running around putting out fires and pitching in on last-minute logistics.

One of the other things I suggested to the team was that we not only ask for donations at the end of the event, which was already part of the plan, but we give attendees other ways to stay engaged and build deeper relationships with ADC throughout the year. This was important both for the die-hard fans and the people who were new to the mission.

You don't want to have a great event and captive audience, and then just say you'll see them next year. You want to give them a clear next step, and make it easy to take.

Our answer was to have staffed tables and flyers available in the lobby while people waited in line for valet service. This move gave attendees options for getting more involved with whichever ministry struck a chord with them that night, as well as opportunities to further utilize their time, resources, and funds to support the nonprofit.

Don't Gamble With Your Next Launch

DETERMINING SUCCESS

It's absolutely true that sales and donations are important. Those things keep the doors open and the lights on. And it's equally true that people have planned events with far less strategy and still seen great results.

But planning a successful event can be seen so many different ways:

Hitting bigger sales and revenue goals
Increasing attendance
Not driving your staff insane
Letting you sleep easier at night
Allowing your tribe to take the right, next steps with your organization

That's why I think strategy is the key to making your next event more successful. It certainly worked for Atlanta Dream Center, and I think it will work for you too.

“‘Exceed expectations’ is an overused expression with few who can document occasions when they actually did exceed expectations. Kristi Porter is one who can point to the work she did with the Atlanta Dream Center and accurately state that she exceeded all of our expectations. You will be well pleased with the results achieved by bringing Kristi onto your team.” - Mark Northcutt, Atlanta Dream Center

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After working on so many events over the years, both large and small, I believe there is a key factor we implemented during the event planning process that changed everything.So, if you're looking for event planning tips, this one's a doozy! Here's …

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

Kristi Porter

November 15, 2017

Social Media

A Comparison of 13 Popular Social Media Scheduling Tools

Kristi Porter

November 15, 2017

Social Media

Anyone else ever feel like they're caught in a perpetual catch-22? As a small business owner, I feel that way A LOT. For example, I know I need to increase my website views because standard conversion rates are at about two percent, meaning if you have 100 people visit your site, only two will take whatever action you've designated for them, like purchasing, signing up for your email list, or making a donation. But I have so many other things on my plate that are also important. So, which do I choose? Which do you choose?

Even as a marketer, I know that I should be marketing my blog posts much more than I am actually writing them, but they both have to get done, so my time is always split. It's a common frustration many of us share, right?

There are, of course, a lot of ways to get traffic to your site, but for most of us, the day in and day out formula revolves around social media. And if you spend several hours writing a blog post, but only promote it on social media a couple of times, it could easily go to the internet graveyard. #RIP

So, what's the solution? I think it might be a social media scheduling tool, especially if you do not have someone who is solely dedicated to your social media strategy. There are a lot of popular options out there, and I took the time to review 13 of them. None were perfect (though some come close!), and several were quite similar, but I think you'll find some great choices for your nonprofit or social enterprise.

A Comparison of 13 Popular Social Media Scheduling Tools

First, let me address a hesitation you may be feeling, which I also had for months. This all sounds good, you agree with what I said, and you share the same frustrations, but you know it's going to cost money, which makes it feel more like a luxury, and something you should probably put off for "later." Sound familiar?

For those of us at small organizations, every dollar counts. And this is especially true for those of us running solo businesses or may even be all volunteer-led. We want to look more professional, but we also need to stick to our budgets. I get it, and like I said, I debated with myself about it as well.

However, recently, I've decided to put this in the "you've gotta spend money to make money" category. That, my friends, is unavoidable. And that's also what I'll be talking about for the next three weeks here on the blog.

In order to scale your nonprofit or social enterprise, you just have to be willing to put out some upfront cash knowing that it'll pay off in the long run. If I don't pay for the social media scheduling tool, I will either need to hire someone to manage my social media, or I will always be minimally promoting my blog posts, unless I slow my blogging frequency way down to make time in my schedule for it.

Granted, my traffic will likely increase organically with time, but it will take a very long time. Like I said, there are certainly other options for increasing your traffic, but for everyday efforts, I think this is the way to go.

So, here we are. This is where I've arrived, and I wanted you to benefit from my research and experience.

Get a PDF of the Comparison

Two other things to note before we dig into the social media scheduling tools.

First, pretty much all of the services below have free versions and higher tiers, but as I am a small business who works mostly with small nonprofits and social enterprises, I had us in mind when I did my research. None of the free versions had the features I was looking for, so I knew I would have to pay. Prices below reflect annual plans, because that is cheaper than paying month-to-month. Also, if you are a nonprofit, most of them have discounts, so be sure to ask!

Second, in case you were wondering, it is always more effective to post "natively." So, for example, scheduling Facebook Page posts directly in Facebook. However, most of us just don't have the time to do this long-term or ongoing with our other responsibilities. But platforms will generally show your Tweets and posts to more people when they are published directly from their own site or app. I get it, I wish I could, but I just can't.

THE WINNER: SMARTERQUEUE

My biggest priority for the search was having the ability to auto recycle content. Meaning, not just schedule Tweets and posts, but once the queue was empty, it would start all over again on its own. This really allows you to "set it and forget it," and just add new content as you go into the mix.

Cost: $17 per month

Pros:

Auto recycling
Excellent amount of features without being overwhelming.
Works well with short-term promos. For example, you can set a post to expire after a certain date or number of times.
Drag and drop content calendar.
Utilizes categories for different types of content. (ex: quotes, promos, blogs, etc.). And each category can have its own schedule, and you can set a ratio of how often each category should be recycled. Categories can also be paused and customized per profile.
Has content curation features, which allow you to easily add new content from other places you follow or find, which aren't already part of your mix.
Easy set-up by analyzing your profile history and creating a schedule you can customize.
Helps you find a posting schedule based on analytics. It's always difficult to know "the best" time to schedule per social channel, and sometimes the "experts" disagree on when it is.
You an tag others in Facebook, Twitter, and Instagram.
Has a competitor analysis feature so you can see what others like you are doing, and how they're performing.
Monitors the mentions you get from other social media accounts. Who doesn't love a shout out!
Easy migration from Edgar.
Smaller plans don’t have as many restrictions on features as some services.
Has a “social Inbox” where you can manage the messages you get from different platforms.
Has an engagement feature where you can like, Tweet, comment, etc, directly within the platform.
50% discount for nonprofits—wow!

Cons:

Doesn't auto schedule. It won't pick the best time to send your posts so you don't have to. Unless you are really good at reading analytics, this is a big guessing game. So, it's nice when a service chooses for you.
Can't upload video directly in the program at this time. I imagine they'll fix this soon, though, since video is winning the Miss Popularity contest right now. They do have workaround instructions in the Help section for now, though.
This one seems a little silly and stingy to me, but if you downgrade from a higher priced tier or cancel your account, there are no refunds. Most of the others offer this, I think, so I was surprised to see it.

Lots of pros, am I right? This was only the second tool I originally checked out, and I was pretty smitten with their site. It had enough information to keep me reading and interested, but no so much that I was overwhelmed. I'm really looking forward to using it! You can sign up right here with my affiliate link, which gets you a 30-day free trial instead of 14 days. (By the way, if you need help, my friend, Jennifer Wilder, can help get you set up. She did mine!)

(Update 5/7/18: This year, Twitter, Facebook, and it seems like every other social platform has introduced all kinds of new rules and regulations to keep haters, spammers, and fake newsers at bay. This is obviously a very good thing, but has also been a bummer for those of us who schedule social media using these third-party platforms. However, I'm still sticking with SmarterQueue for two reasons.

First, they have implemented "fixes" so that their software still works. Second, even though I know manually scheduling and posting will yield better results, I maintain my position that if posting frequently on social media is going to happen, then right now, it's going to happen through a scheduler. Maybe that'll change when Signify grows up a little more, but for now, here we are. And I'm grateful to SmarterQueue for their updates and fast, friendly customer service team.)

Edgar

Edgar came in at a tie for second place with Viraltag, but I'm listing it first because probably more people have heard of it. It is a really solid option.

Cost: $49 per month

Pros:

30-day money-back guarantee
I feel like everyone I talk to that has it loves it.
Has content curation through a browser extension
Expiring content feature for limited-time promos
A bargain for larger businesses since there aren’t other tiers. I actually think they've come down in price since I seem to remember them being $79 when I've looked at them in the past.
Has categories
Getting started guides and a support forum
I've been on their email list for a few months, and find it helpful. I really love it when service providers like this have helpful forums and emails. :)
For those who’d like an extra special on-boarding experience, every Edgar account comes with free account setup assistance and a free social media strategy call!

Cons:

This is the most expensive option I looked at.
Doesn’t sync with Bitly, a link shortener, which I use a lot.
Sends performance reports, but no analytics at this point.

Viraltag

This was my other tie for second place. It was a much tougher decision once I'd narrowed it to these three! And if you're wondering how I arrived at these 13 social media scheduling programs when there are so many others out there, it was because I asked some social media pros I know as well as in some Facebook groups with social media managers and people more likely to use these kinds of tools. I actually hadn't heard of Viraltag until someone suggested it in one of the groups, and I was very impressed. I think you'll start to see it pop up more.

Cost: $24 per month

Pros:

Learns the best times to post and which content drives more engagement—LOVE this!
Specializes in visual content, though you can have plain text posts for Facebook, Twitter, and LinkedIn.
Connects with Google Drive and Dropbox and Canva
Provides image editing directly in their interface
You can customize images per network
Has the content calendar feature so you can see how everything fits together rather than just in a list.
Really helpful customer service chat, even on the weekend.
You can schedule a demo to begin.

Cons:

Not sure I like the interface as much from the little I saw on the site, but of course, this is a preference.
Managing Facebook Groups is "in the pipeline."
You have to manually handle any short-term promos, which means deleting them after you don't want them posting anymore.
The site says that this plan has only 30 days of analytics, but the customer service woman told me they could remove that restriction, so just be sure to ask.

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Missing Lettr

This is another one I hadn't heard of until I posed the question to a social media manager Facebook Group, and I find it very fascinating. For the right person, I think it would be awesome.

Cost: $15 per month

Pros:

It's good for people who need social support to keep their blogs out there circulating the internet. The gist is that it takes your blog post, cuts it up into bite-sized pieces, and distributes it over the course of a year to your social networks. Cool huh?
Looks extremely easy to use, and does a lot of the work for you. You do get to double-check and approve everything before it goes out.
It even suggests hashtags for you! #winning

Cons:

It does what it does, and that's it. So, it doesn't work with other promotions or content you may want to push. You'd need another service to manage that, or if that's a rare occasion for you, just post directly to your social networks as needed.

Social Jukebox

Okay, so your brain may not work the same as mine—fair assumption. This was one of those that several people recommended, but just didn't give me much of an impression after looking at it. It's a very simple site, which sounds like a good thing, except it didn't "sell" me. And because the website is so basic, I didn't really want to contact them with the dozens of questions I had.

Cost: $19 per month

Pros:

You can set targeted posts, which seems cool. (ex: send a birthday Tweet to someone every year, etc)
Has orientation video

Cons:

Again, I just didn't have much of an impression. However, for people looking for a straight-forward way to get the job done without bells and whistles, this will probably suffice. But, for a couple bucks less per month, look at how much more I'm getting with SmarterQueue . . .

Recurpost

Even though it's still somewhat basic, this site has a nice layout and design that worked for me. It didn't have all the features I wanted, but a solid option for people wanting to keep things simple while adding some oomph to their social or launch strategy.

Cost: $0-25 per month

Pros:

With so many services offering free accounts, you may be wondering why I put the goose egg in this cost category. That's because it actually offers some pretty good features for the free accounts, so if you are really concerned about the price of a social media scheduling tool, or want to start slow, you might check this one out.
They predict the best times for you to send, which is nice.
Seems like a fairly simple way to recycle posts.
Categories, calendar feature, and analytics
Has a knowledge base

Cons:

Even though it checked a lot of boxes for me, it didn't wow me. Obviously, this is just an impression, and not quantifiable. It may be just the thing you've been looking for.

Get a PDF of the Comparison

Buffer

This is one of the more popular options. I've used it myself, once several years back on behalf of a nonprofit and also earlier this year for my Facebook Group (before you could schedule posts there). This is another pretty solid option, depending on your needs.

Cost: $10 per month

Pros:

Nice, low cost
Probably the simplest tool to set up and use
Has image editing and video uploading
Lots of resources (blog, emails, guides, webinars, FAQs) to help you get better, and to answer questions

Cons:

Less impressive
No categories
No recycling or auto scheduling
No analytics on lower plans

Hiplay

Hiplay serves as an add-on to Buffer.

Cost: $5 per month

Pros:

For people who love Buffer, and they do have a big fan base, you can recycle your posts on a service you love without a lot of additional effort or training.

Cons:

You're now having to use two programs, yuck.

Hootsuite

This is one of the other big dogs on the social scene. I've used Hootsuite for many years, even just for my personal profiles before I had a legit business. Their free plan works pretty well, and served me for a long time. But it just isn't going to get the job done anymore, now that I need to step up my game.

Cost: $19 per month

Pros:

Basic scheduler with analytics
Calendar view
Integrates with other apps
Auto schedules content
Analytics
30-day free trial (That's a lot!)

Cons:

You get unlimited scheduling with paid plans, but they recently introduced limits on free plans.
Doesn't recycle content
Once you go past that $19 plan, you're looking at $99 per month!

Dlvr.it

They skipped adding some letters in their funky company name, but didn't repurpose them on their website. This is a super basic site, which just gives you the absolute minimum information. As such, it didn't impress me.

Cost: $9.99 per month

Pros:

Integrates with Google Analytics and Bitly, which is really nice.
It says it's "the easiest" way to post on Facebook and Twitter, so perhaps no explanation needed. ;)
Works with lots of social platforms, where others have more limited options.
Auto scheudling
Affordable

Cons:

I just don't know much about them because they didn't take the time to put it on their site.

Get a PDF of the Comparison

Everypost

I'd heard of this one, but not much about it. And, honestly, there's not all that much to talk about, in my opinion. Some of the big plans seem to be good options for team collaboration, but I don't know many people that need that.

Cost: $9.99 per month

Pros:

Customize content per channel, which is nice
You get 10 channels for $10 per month. Most of the plans I've been touting here are only for three to five profiles at that lowest price plan.
Unlimited scheduling. Some of the plans in this post have a limit as to how many posts you can schedule at that price, like 100, 500, or 1,000.
You can request a demo.
Affordable

Cons:

Analytics only for two profiles at that price
Nothing super special

Social Pilot

One of my friends who is a social media manager loves this one. And it does have quite a lot of features for the price tag.

Cost: $8 per month

Pros:

Excellent, affordable option if you don’t need auto recycling
Connects to Bitly and Canva
Calendar feature
Content suggestions if you need some help
Analytics

Cons:

Again, the big drawback for me was that it doesn't recycle content. I don't want the well to run dry, and me have to go set it all up again.
No categories

CoSchedule

I've been on their email list for probably at least a year. But if you aren't into marketing or really honing your social skills, it would probably just be overwhelming. They'd definitely fall into the "more is more" category. However, I do recommend their Headline Analyzer for writing titles.

Cost: $40 per month

Pros:

They definitely want you to be well-resourced through emails, blogs, webinars, etc.
Full marketing calendar available
Integrates with Wordpress, Google Analytics, Evernote, Google Docs, and more
Live demos regularly
Drag and Drop calendar
Categories
Recycles content

Cons:

Second most expensive option I looked at
Pricier plans have much more advanced features for entire marketing efforts, not just social
In all that information, I couldn't figure out how many profiles or posts the $40 per month got you.
Whereas some of the websites only had one or two pages that didn’t impress me or provide me with enough info, this one had so much it was kind of overwhelming to get the full picture. I can see growing into it maybe, but it’s just too robust for now.
With a plethora of features, I find it funny that it doesn't work with LinkedIn.

And one to grow on: Hopper

This one was also recommended in my research, but in looking at it, Hopper is only made for Instagram. However, it says it schedules "automatically," which I didn't think was possible. It's $19 per month for one account, so I'll let you check it out of Insta is your jam.

Whew—are you exhausted!?!? I am! But hopefully I saved you hours of research, or at least narrowed things down for you. A lot of it comes down to what you need, or think you'll need, as well as your preferences.

Before you go, I want to leave you with a couple other things to consider:

While I don’t list every feature here, also take note of things like FAQs and support forums so you don’t always have to reach out to customer service, especially if you work a lot on the weekends when they may not be available.
If you are just starting to explore this idea, but aren't ready to make any moves yet, ask to get added to their email lists. Then you can learn more about the company, the culture, offers, and get more information about features. I love to see how people treat their email lists. #marketingnerd
If you are somewhat ready to make the leap, almost all of these services offer free trials with requiring a credit card. So, check them out, or at least poke under the hood. You can take a look at the systems and interface without having to upload a bunch of content.
Think long-term! This is super important. Look for options you think you might need or would be nice to have as you grow, so you don’t have to through the entire set-up process again. For example, even before I sent my first company email, I knew that I'd want to switch from MailChimp to ConvertKit at some point. But, in the interest of saving a few bucks and avoiding a learning curve when I was already overwhelmed, I went with MailChimp "for now." But I have kicked myself multiple times, and of course, every month goes by, and I will have more to set up later when I do make the switch! Ugh, I'm getting hives just thinking about it. Anyway, learn from my mistake!

See you out there in the social sphere!

And don't forget to try SmarterQueue! Remember, my affiliate link gets you a 30-day free trial!

(PS: I am a busy solopreneur with limited time on my hands, so my friend Jen is the one who got me set up and running on Smarterqueue. She is available to help you too!)

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A social media scheduling tool might be for you, especially if you do not have someone who is solely dedicated to your social media strategy. There are a lot of popular options out there, and I took the time to review 13 of them. None were perfect (…

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

Signify Blog

Making marketing and communications easier for cause-focused organizations to understand and implement. It's your message. and we'll help you spread it.

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How to Make Your Next Event More Successful

A FOUNDATION FOR SUCCESS

STRATEGY'S ROLE IN EVENT PLANNING

DETERMINING SUCCESS

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Two other things to note before we dig into the social media scheduling tools.

THE WINNER: SMARTERQUEUE

Edgar

Viraltag

Missing Lettr

Social Jukebox

Recurpost

Buffer

Hiplay

Hootsuite

Dlvr.it

Everypost

Social Pilot

CoSchedule

And one to grow on: Hopper

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