Today is International Women's Day! So, I thought that one of the best ways I could celebrate would be to highlight women-run organizations that I love, and would love for you to be aware of. And, in keeping with the spirit of this blog, I'll let you know what I like most about their marketing and communications as well.
Here are 10 that I've chosen, but there are so many more that I could've listed! There are many women out there doing inspiring, and much needed, work. Be sure to check these gals out, and support them in some way, even by just following them on social media or telling a friend.
NONPROFIT
1. Be the Bridge: This budding organization utilizes resources and conversations to further racial reconciliation. They believe that the Church must become a bigger answer to this issue, and are equipping people to host racially diverse small groups that create open lines of communication.
What I like most about their marketing and communications is how grassroots-oriented it is, which fits with their business model. People who are a part of their online and in-person groups have a voice, which creates not only fans, but advocates for the work.
2. TrueNorth Freedom Project: TrueNorth helps individuals, families and ministries navigate our sex-saturated culture through resources and conversations. By learning how to talk about sexual issues with grace and compassion, relationships will be strengthened, kids will be better prepared for the challenges, and the Church will become more effective in leading many to true freedom in Christ.
What I like most about their marketing and communications is their approach. They tackle a very difficult societal issue, but always take the stance of grace over shame, and that always shines through.
3. A21 Campaign: They are fueled by a radical hope—that human beings everywhere will be rescued from bondage and completely restored. They are the abolitionists of the 21st century, and work with you to free slaves and disrupt the demand.
What I like most about their marketing and communications is that they frequently share survivor stories which makes the need real and urgent.
4. Refuge Coffee Co.: They relentlessly pursues the goal to provide employment and job-training opportunities to resettled refugees, to create a unique, welcoming gathering place in Clarkston, and to tell a more beautiful refugee story to Atlanta.
What I like most about their marketing and communications is that they tell a lot of stories, including the staff and volunteers, neighbors and those who frequent the establishment. Their mission involves being active and present in the community, and that is apparent in all aspects.
5. Thistle Farms: Thistle Farms is a sanctuary for healing for women survivors of abuse, addiction, trafficking and prostitution. They are a community of survivors, advocates, employees, interns, volunteers, and friends from all across the world. They are young and old, women and men. They want to change a culture that still allows human beings to be bought and sold. They believe that in the end, love is the strongest force for change in the world.
What I love most about their marketing and communications is how diverse they've become in their model, which allows them to constantly talk about what they're up to, and a great deal of cross-promotion. Currently, they have Magdalene House, a bath and body care product line, Thistle Stop Cafe, Shared Trade Global Marketplace, The Studios Workshop and the National Education and Training Center.
Honorable mention to: The Mend Project, Wellspring Living, Malala Fund
FOR-PROFIT
1. Dr. Bombay's: One of my favorite spots in Atlanta, this darling little tea shop in the Candler Park neighborhood funds “life scholarships” for girls in India with their Learning Tea program. With these funds, girls can go to college, have a safe place to live, and have all their basic needs provided for. (And her chai is my absolute favorite!) I've actually seen their work in India first-hand.
What I love most about their marketing and communications is how "local" it is. They are good neighbors. Many of their ingredients and offerings come from local or small businesses, and they also place event posters in other area parter businesses as a regular part of their promotions. And the atmosphere is so quirky and unique that it makes a great place for people to take and share photos!
2. Yellow Conference: They are a conference for creative, entrepreneurial women who want to change the world. Bonus that it takes place in Southern California!
What I like most about their marketing and communications is their heart for their community, both in-person and online. They are supportive and encouraging, and always looking for ways to help their fans be better in life, in their jobs, and in the world.
3. So Worth Loving: They are a community of passionate and original individuals who exist to embrace your past and empower your future. They believe no matter your history, past mistakes, religion, career choice, or relationship status, you are worthy of love. And they believe that fashion is the most iconic way to make a statement.
What I love most about their marketing and communications is that they always keep it simple. And it's highly effective! They share the stories of their fans, promote the idea of self-worth, and sell clothing that reminds people that they are worth loving.
4. Business Boutique: This is a fairly new conference that speaks to Christian, women entrepreneurs. They focus on all three aspects of a business: Dreaming, starting and building.
What I love most about their marketing and communications is the practicality. I left their event feeling informed and resourced in moving forward in my business. And the podcast is a way to continue to soak up the knowledge.
5. The Skimm: A short, daily email telling you all about the day's top political news.
What I love most about their marketing and communications is that its fun! Otherwise, I wouldn't read it, to be honest. I have a hard time connecting with politics and news because it is usually so depressing or mean. They give you the highlights in a compelling way.
Honorable mention to: Joyn, Fashionable, Huffington Post, Raven + Lily
What do you think? Who would you have included? Tell me below!
And happy International Women's Day! #BeBoldForChange
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I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.