Women: Steer Your Career and Get Where You Want to Go

Today’s post is from our friend, Gloria Martinez, of Women Led, which aims to celebrate women’s achievements in the workplace and is dedicated to increasing the number of women-led corporations, organizations, and small businesses by educating others about women-led achievements.

We’d all love to see more of that, wouldn’t we? If you’re a woman who wants to take a more intentional approach to your career, listen up! Gloria will provide you with practical tips to steer your career and get where you want to go.

Photo by Christina Morillo from Pexels

Do you remember when you were a kid and someone asked what you wanted to be when you grew up? Maybe you said something practical like a teacher or nurse, or maybe you said something outlandish like being a lion tamer. Whatever our dreams are, it’s all too common for women to lose sight of those goals somewhere along the way, or else struggle to make them happen.

This is an unfortunate reality of being a woman in the workplace, and it’s just as common in the nonprofit and social enterprise sectors. But when you know you’ll face barriers, you can either head for the hills and run . . . or find practical strategies to break them down!

Never Stop Learning

The folks at Signify know how important it is to outsource skills that are outside your realm of knowledge. That’s why so many nonprofits and socially driven companies hire them for their copywriting and marketing expertise. At the same time, it’s just as important to recognize when you may be lacking skills or knowledge that would help your career move forward.

Even as you have to fill several roles at once, it’s unreasonable to expect yourself to be an expert at everything. Instead, continue gaining skills that will serve you the most. If you find that you want to branch out into a new arena, you may need a degree to get where you want to be. Alternatively, if you simply want to advance the skills you already have, enrolling in an online university is a great option for busy women who are also working. And for a crash course in a specific topic, take a look at LinkedIn Learning and HubSpot Academy.

Lastly, always look for opportunities to continue growing your skills, including both hard and soft skills. Take any chance you get to attend seminars, take online master classes, and read current blogs and books that are relevant in your field.

Listen and Lead

Learning happens in everyday life too, but that doesn’t mean that learning opportunities will simply fall in your lap. If you don’t already have a mentor, seek out a person who has the skills and experience you want to acquire. This may be a leader you work with, or the perfect mentor could be someone outside of your organization.

We all need mentors, whether you’re already in a leadership position or that’s something you aspire to. That’s because the best leaders are those who are willing to admit that they don’t know everything—but are always open to learning. As the website Diversity Woman suggests, one of the best ways to gain more experience, and ultimately learn what you need to move forward, is to ask for more responsibility.

Own Your Ambition

Too many women in the workforce have internalized the idea that we’re supposed to be humble. Sure, we all have to acknowledge what we don’t know, or else we’d never grow. But being humble becomes a problem when it turns into self-doubt.

That’s why Business Insider tells us how important it is to own our ambition. Do you have big hopes and dreams? Great! Now own them and your ambition to achieve them. Just as we have to listen and learn to be good leaders, we also have to acknowledge our accomplishments, talents, and strengths.

Ask for What You Want

A similar issue is when women fail to prioritize their needs in the workplace. This is especially common in nonprofit and social impact sectors where we’re often so focused on the mission that we shy away from addressing our own needs. As one nonprofit leader tells Forbes, one way to avoid this mistake is to know what’s negotiable. Whether we’re talking about salary, schedule, or anything else you need to reach your goals and avoid burnout, don’t assume that negotiating is off limits.

Burnout is a very real risk to professional like you, and it has more causes than you may think. If you feel stuck in your career or overwhelmed by barriers, you may be headed for burnout. The good news is that you can always turn this situation around—you just need the know-how and the courage to make it happen!

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Gloria Martinez loves sharing her business expertise and hopes to inspire other women to start their own businesses and seek promotions in the workplace. Her brainchild, Women Led, is an avenue for her vision to help women advance in the workplace and celebrate their achievements. 

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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The Key to Your Success May Be Staring You in the Face (Literally)

The end of the year is coming fast, which very likely means a busy season for you. You either have a big sale ahead of you, or you’re heading into the year-end fundraising season. Some of you may also have both.

And, realistically, a lot of you are already tired.

Not only are you a human with a life and responsibilities, but you are also at a cause-related organization, either for- or non-profit. So, whether your work deals with extremely sensitive and dark subjects like human trafficking or not, you still feel the pressure to succeed because there’s a social problem you’re trying to solve. There is a different kind of gravity to your work that few understand.

This can certainly wear on you over time, and without checks and balances, can lead to burnout. And burnout would be a terrible situation not only for you, but for your cause. The world needs your work!

So, what’s the answer to combating the fatigue and burnout? Community.

Community can give you the inspiration and motivation to make it through another year, month, or even day.

Essentially, you need to find your tribe—even if that’s only one other person.

How do you find the community you desperately need? I’ll show you.

Why You Shouldn’t Only Rely on Co-workers, Friends, and Family

When it comes to community, too many people only rely on their co-workers, friends, and family to fill that void, even when it comes to their work. I think this is a problem.

I don’t know about you, but very few of my friends and family have founded a nonprofit or social enterprise. They’re incredibly supportive for sure, but they just can’t relate.

And as a solopreneur, I have no co-workers! Some days I love this fact, and some days I don’t. But even if you have co-workers, there are probably still a few things you avoid talking about like your salary. It just gets messy.

If you founded the organization, unless you have a co-founder, you also don’t have any direct peers. Meaning, you can’t be completely open and honest with the people in your office either because you need to maintain some professional distance.

Are you seeing the pattern? If you only rely on co-workers, friends, and family to be your community, there are gaps of your work that may never receive essential feedback, support, or input. That can impact you in a big way! It may stunt your success, allow little problems to grow into big problems, or even cause blind spots.

Worse still, without the ability to adequately communicate your thoughts and feelings to people who truly understand, it can lead to depression and isolation. I don’t know about you, but these are two things I already struggle with at times, so I don’t need anything else contributing to these issues.

Again, this would be a heartbreaking for you as a person, but it would also effect your organization. And my guess is that you care deeply about your cause and want to succeed. I want that for you too, so let’s talk about a few places where you can find the community you need.

Accountability Partner

Anytime a new or aspiring entrepreneur asks me for advice, the first thing I tell them is to get both an accountability partner and a mentor. I didn’t know how badly I needed these people in my life until I had them—and I don’t want you to miss out!

An accountability partner is someone in a similar situation or role. They don’t have to be at the same type of organization, but it’s great if they have similar responsibilities. Alternatively, they could be someone who is trying to accomplish a similar goal like writing a book.

Accountability partners are fantastic because they serve as a peer who can almost act like a co-worker or partner without the same strings. You are there to help each other succeed in your goals through, well, accountability.

You’ll be able to accomplish your goals because someone is there to regularly ask about them. It’s the same reason that Weigh Watchers meetings work so well. You take the necessary steps because you’ve got to get on a scale the next week to measure your progress.

You also both show up because you don’t want to let the other person down. Plus, they can provide a perspective and sounding board that you may currently be lacking. And, let’s face it, sometimes you just need to complain to someone who fully relates to your situation. We all have those days!

If you don’t have someone already in mind for your accountability partner, ask friends, family, or even put the word out on social media. It may take some time to find this person, but it will absolutely be worth it.

You might also consider a trial period to make sure you’re a good fit. My previous accountability partner and I had only just met when we decided to test the waters. We agreed to meet twice a month for three months, and we loved it so much we continued for six months. It was a huge boost for both of us—and our businesses!

Mentor

I think we all consciously, or even unconsciously, crave a mentor. We want “someone who’s been there” to show us the ropes. We are, of course, talking about your working life here, but you could also seek out mentors in marriage, parenting, hobbies, or any number of things.

The only prerequisite for a mentor is that they have more experience in a particular area than you do, and they are willing to share that knowledge. They almost act like a shortcut in that way, helping you bypass more of the struggles to get to more of the wins.

Let me also take a moment to dispel a couple of common misconceptions about mentors. The first is that we commonly picture mentors as much older than ourselves, but that isn’t always true.

My mentor Holly is only a couple of years older than I am, but she is CFO at a nonprofit called Growing Leaders, so she has vastly different experience than me. (One of those being that she’s good with numbers, ha!) She sort of serves as my all-around life mentor. We talk about everything, and often, that includes my business.

I had another mentor for over a year, Christina, who created The Contract Shop. She is actually over a decade younger than me, but had the experience of selling online products which I wanted to learn. So, while you may be seeking someone much older than you for one reason or another, you certainly don’t have to.

And because I also work with cause-focused organizations on both the for- and non-profit side, it’s also helpful to have mentors in both spaces.

With those two examples, you may have guessed the second misconception, and that is that you only need one mentor. Holly is the one who turned me on to this concept. She has multiple mentors that fill different roles in her life and career. Some she sees regularly, and some she may only see once a year. I really love that, and want to follow her example.

In my experience and in talking to others, mentors are much more difficult to find. It was six years of searching between finding Holly and my previous mentor. And I only had Christina for just over a year before her work got too crazy to maintain our appointments. So, I know how daunting it can be to find a mentor.

But again, I suggest that you start by asking your network. And even if you have the perfect person in mind, but they seem to already have a lot of commitments, never assume they’re too busy to fill that role. Make the ask, and be okay with hearing no, but don’t let an assumption keep you stuck. Mentors often get as much out of the relationship as mentees, so it’s definitely a mutually-beneficial situation.

Honestly, you may also just need to be patient. Don’t give up, but be okay with waiting. You’ll be so glad you did!

Mastermind

You may have noticed that I said things were going great with my accountability partner, but we only met for six months. That’s because we turned the partnership into a mastermind group.

I knew several other women who were looking for that kind of opportunity, and none of us were direct competitors, so for us, it made sense that we give it a try all together.

We meet every two weeks via an online chat, and sometimes in person. Our format was pulled from reading about other groups, as well as our own preferences. So, we usually have one person that shares about something they’ve learned which would benefit us all, and we also share a win, something we might need feedback on, and something we’d like to be held accountable for at the next meeting.

The benefit of a mastermind over an accountability partner is, of course, more perspectives and voices. But in all three of these scenarios, it’s been really incredible to get the additional support and encouragement. And that includes both the good days and bad days. We all know they’re both part of the equation!

Other spaces to find community

The three recommendations above are my go-to suggestions because they are often the most hands-on and consistent opportunities for community. They also make it easier to go deep on some of the hard subjects you need to discuss.

However, if those aren’t options right now, or you’re still in the search process, here are some other, great alternatives to try. Who knows, one of these may even lead to an accountability partner, mentor, or mastermind!

• Events: This weekend I attended the Tribe Conference for the second year in a row. There are a lot of writers in the room, and “writer” is one of the main words I use to describe myself, so these were my people. It was comforting and motivating just to be around their energy. I also feel that way when I attend social justice events. Find the places your people gather and go meet them.

• Co-working Spaces: These places have become huge community hubs for many entrepreneurs and small businesses. Not only are you working around new people you might not otherwise meet, but many of them also have regular and special events for you to actually hang out with the people sitting around you. I would definitely need these sort of structure introductions. ;)

• Facebook Groups: It’s quite common now for course creators, coaches, and business owners to have Facebook Groups. (Psst: Have you seen the Signifiers group?) These online outlets are another great place to meet people in similar situations or pursuing similar goals. I’m in a bunch of them that relate to different areas of my life like business, hobbies, church, causes, friends, etc. If you’re have trouble finding community in-person, or have very limited time on your hands, this could be a great source for you.

• Social Media: I’ll differentiate social media from Facebook Groups for the purpose of this post because groups are generally more targeted. On social media, you may have other friends and followers who could easily become trusted members of your community. For example, I have a new friend I met this summer over Instagram because I wanted to find other people who were Enneagram 4s as well as INFJ’s, both of which are smaller segments of the population. So, it’s been fun to chat with her about how our weird and wonderful minds work. :)

Encouragement From Tribe Conference Speakers

The work of your nonprofit or social enterprise is essential, and it needs you. But you can’t serve it well if you feel isolated, depressed, or burned out.

All of the above examples will meet different needs at different times, and when you mix and match a few of them together, you’ll be unstoppable. You’ll have the community you need to champion your cause, do your important work, reach your goals, and struggle less in the process. I want that for you, so I hope this post will help you take the next step.

As I mentioned, I was at Tribe Conference this weekend, and I can’t tell you how awesome it was. Well, I could, but we’d be here a lot longer! That event was the inspiration for this post because it definitely gave me the inspiration and motivation I needed to finish the year strong.

So, before you start taking those next steps, I wanted to leave you with some of the words of wisdom that meant a lot to me this weekend. I think they’ll do the same for you.

“You cannot avoid rejection and do your greatest work.” - Jeff Goins

"If you do work that is different, you’re doing something dangerous and worthwhile. People will question your differences now, and celebrate them when you succeed." - Todd Henry

"Other people see your work for what it is. You see your work for what it isn’t." - Melissa Dinwiddie

“Be relevant, authentic, and advocate for your brand.” - Amy Landino

"Community will help you succeed." - Chase Jarvis

"Dream big. Start small. Keep moving." - Charles Lee

“Lead with acceptance. Become a better listener. Don’t fear failure.” - Dave Delaney (Check out this guest post I did for him last year!)

"If you keep waiting for your dream to feel easy, you’ll never stop waiting." - Ali Worthington

"Don’t wait for permission to create your work." - Nicole Gulotta

"Marketing isn’t about closing a sale, it’s about opening a relationship." - Mike Kim

"We need to say out loud what our souls are silently screaming, because it may give someone else the courage to do the same." - Tim Grahl

“Know who your audience is. You can even have a less than perfect product or service depending on who your audience is and what they’ll pay for. They may just be waiting on you to create something.” - Joseph Michael

“Get okay with being uncomfortable.” - Heather Teysko

"Tell the stories people want to hear, not the stories you want to share." - Janet Murray

"Failure doesn’t ruin your story. Failure helps you write it." - Paul Angone

“You need to take responsibility for your own success.” - Joe Bunting

"It's easy to think about the things you haven't done or success you haven't attainted. But remember that there was a time when where you are sitting now was out of reach." - Ken Davis

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I'm Kristi Porter, and I started Signify to provide writing and consulting services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I also teach solopreneurs and small businesses how to incorporate philanthropy and giving strategies. I believe that cause-focused organizations are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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Want to Grow Your Business? You Need Help.

Quick note: During the summer, we'll only be publishing one blog post per month as we focus on some new activities and allow you some down time without falling behind on content.

Here's one thing I know about you: You want your business to grow. 

Not everyone does. In fact, some people are quite content for their small business to stay small, which is totally fine. They're just looking for some extra money, and a side gig or a "professional hobby" will do. But I know you want to grow your business because it's not just about you. It's about your cause.

Whether you're a nonprofit or a for-profit with a social mission, you want to increase your organization's capacity and influence because you're fighting for something. You may not have a desire to become the next TOMS or Habitat for Humanity, but you do have a desire to help more people. You want to have a bigger impact. You want to do more good.

So, how do you grow your small business?

There's one simple way that I recommend you start thinking about today: Get help. Yes, it may be simple, but I realize it's not easy.

It's not easy to decide to spend the money. It's not easy to allocate your resources differently. It's not easy to bring someone new into your process. But I believe this one decision can make all the difference. 

It has for me, and I think it can do the same for you. And guess what? It may not even require hiring more staff.

First of all, I realize it's a bit of a Catch-22. You'd be happy to spend the money to get more help...if you could only make more money in order to do so!

I've been stuck on that hamster wheel myself, and some days, honestly, I still am. But there is also something to be said for the old adage, "You have to spend money to make money." And I believe that's true. Maybe deep down, you do too.

But, like I said, there's also plenty of good news! It may not require hiring more staff to get your organization to the next level. It may just require some creative, out-of-the-box thinking. Or some networking. Or some short-term effort. Regardless, though, it will require help.

Why? You can only do so much at your current level—even if you already have a small staff. 

The Facts About Small Business (Which Includes Nonprofits)

• The Small Business & Entrepreneurship Council states that 89.4% of small businesses have less than 20 staffers. 

• The Small Business Administration notes that about half of all small businesses make it to the five-year mark, with approximately one third seeing their 10-year anniversary.

• When looking at just women-owned businesses, Small Business Labs tell us that 41% of my #girlboss peers only have between two and four employees, while 51% are solopreneurs!

• Speaking of, women are opening an average of 849 new businesses each day, yet are still falling behind in revenue due to lack of resources, educational opportunities, and funding.

• Finally, this report by Babson College tells us that 70% of the small business owners they polled found it difficult to hire qualified employees.

Besides throwing a lot of numbers at you, what am I trying to say? First, growing a business is hard, but I don't have to tell you that! Second, there is another way to get the help you need and grow your business without necessarily growing your staff, at least in the early stages when bootstrapping is the name of the game.

So, how do you grow your business without hiring more staff?  Keep reading.

Getting to the Next Stage of Business

Check out an awesome article from Todd Herman on the "Five Stages of Business Growth." In it, he shows you exactly what you should be focusing on for each stage, which is incredibly helpful. I'm in Todd's program, and I can say that he is an very smart guy. Learning from him has been definitely benefitted my business.

If you want to make it to that five or ten year mark, you need help. If you want to make a bigger impact, you need help. And if you want to avoid burnout for yourself or your staff, you need help.

What does this look like? I think it looks like finding interns, learning from mentors, bartering for services, and/or hiring independent contractors. It could even mean a combination of all of those things—it has for me.

You only know so much. You only have so much time. Why not fill those gaps with people who are there to assist you or are better suited for those tasks? Be the leader who sees the forest, not just the trees.

As I talked about last summer, work ON your business, not IN your business.

Why Is Getting Help for Your Organization So Important?

Right about now, you may be asking yourself why you should be hiring interns, consultants, or indepdendent contractors, especially if it's going to cost you hard-earned money. I mean, what's the big deal? You can just look up a few more articles or take a few courses and figure out everything you need to know, right? Anything you need to learn is just a Google search away.

Yes, that's pretty much true, and I'm guilty of the same thoughts and questions. But there are some INVALUABLE assets that come with these roles. And I’d like to explain by telling you how I've utilized consultants/interns/contractors in the past, both personally and professionally.

• They provide a set of fresh eyes. We can often lose perspective as we work on our own projects day in and out. Allowing someone to see them objectively can provide insight we couldn't gain otherwise.

• They cost you less than you might think. While the initial investment may seem significant, especially if this process is new to you, remember that these people do not cost you insurance or other full-time employee perks. You also don’t have to take taxes from their payments.

• They don't have to stick around long-term. Sometimes you just have a short-term need, or a season that requires an additional set of hands. These people rally around you when you need it, and not when you don't.

• They can relieve stress from you and your employees. Often small organizations rely on a limited number of people to do a wide variety of tasks. Sometimes, however, these tasks are not suited to their skills. Consultants and third-party contractors who specialize in certain areas can be invaluable to helping you reach your goals, while taking the pressure off your team. This will either allow them room to breathe, catch up on their primary tasks, or take on new assignments within their wheelhouse.

• They allow you to focus. Just because you can do something, doesn't mean you should. You need to be working on the tasks and goals that specifically require your time and attention. If you have the ability to outsource beyond that, do it. Focus on the things no one else can do for your business.

• They can provide expansion. These folks allow you to “go beyond” what you’ve already been doing. You can dream bigger, cast your net wider, and experience results you could not have had before at your current pace. But the ROI (return on investment) may be significant. Yes, it's important to consider the cost, but if you make more sales and donations than you would have without their help, it will be worth it!

Where Do You Find These Magical Creatures?

Well, of course, if you're looking for someone to help you with your writing, marketing, or communications needs, I'd be remiss not to mention that I can help you with those tasks. Whether you hate doing those kinds of things, or just need to focus on something else that's more deserving of your attention, I'm here. 

I launched Signify almost two years ago to help nonprofits, social enterprises, and other for-profits with a social mission with their marketing and communications. It’s been a crazy adventure! But I love being able to fill the gap for these types of organizations, especially the small ones that need my kind of help, but can’t afford a staffer or an agency.

Most of the people I work with just need help for a short period of time, so I have the ability to pop in and out, as needed. And, during that time, I can help move their mission forward. My goal is to make cause-focused organizations look and sound more professional so they can build a larger audience, increase sales or donations, and do more good.

But here are a few, other resources:

• Looking for an intern? Read this post.

• Want a mentor? Check this out.

• Need an accountability partner or someone to barter with? Try this post.

• I've also listed a bunch of friends that are incredibly talented and offer services that I don't. I trust them to take good care of you.

When in doubt, ask around. We all have our own networks, and most people are happy to suggest someone or something that might be able to help you. I also love asking in Facebook Groups because they're already built around tribes.

The point, though, is to not just sit and wonder. It's time to take action.

Hiring Tips From The Pros

I asked a few friends in these roles to share some advice with you. Keep these tips in mind when you hire independent contractors, freelancers, and consultants, so that you can make the best decision possible.

When hiring a graphic designer...

"The first step is to make sure you (and most importantly, your audience) enjoy their overall style. They don't need to have an exact portfolio example of what you're looking for, but the general tone should feel right. Second, I'd look to see if they've worked with similar organizations or have experience in your field. If you're a nonprofit, for example, it can be so helpful to work with a designer who already understands the nonprofit language. Third, consider the energy: the design process requires a lot of honest and open communication. It requires vulnerability on both sides. I think it's important that you feel comfortable with your designer and would enjoy meeting with them! So, ask for a discovery call or meeting to see if the right energy flows!

Your budget may require you to work with a less experienced designer, or a designer who doesn't have a distinct style yet. I wouldn't rule them out for those two reasons, but the energy has to be there."

- Madison Beaulieu, graphic designer and co-founder of Mad + Dusty

 When hiring a web designer...

"If you’re ready for your online presence to capture the essence of your brand, and work to attract clients, you’re ready to hire a web designer.

Before reaching out to an expert, spend time on their website and consider how it resonates with you. If it makes a great first impression, is engaging, and leads you to a clear call to action, you know they can do that for you. Having a beautiful website is one thing, but having one that works is another. My tip for you is to know that you need both!"

- Alison Chandler, website and visual brand identity specialist

When hiring an event planner...

"I think that a lot of people are naïve when it comes to the budget for any event. Many clients don’t know how much it costs to hire a good photographer, caterer, etc. so, they’ll spend money on little things and before they know it, they’re way over budget.

My advice: choose your top three Items and spend the bulk of your money there. My top three are always food, music, and alcohol. I like invitations, but they aren’t the most important item to me. Now, if you’re a graphic designer or your company sells paper, the invitations are probably really important to you and that’s ok. Make invitations one of your top three. The important thing is to focus on what’s most important to you, and then build the rest of your budget from there."

- Kristi Collins, certified wedding and event planner at CoCo Red Events

When hiring voice talent...

"It’s often easier to grab the admin assistant with the great phone voice, or the singing maintenance man for a quick 'read through' of your outgoing message, but resist the urge. It’s not enough to have a nice voice. A quality voice talent must be able to tap into the audience your trying to reach with the feelings you want to convey, so that anyone who hears it will want to take action.

Your message is too important for it to sound like it’s being read from a handwritten notebook. With intentional script writing and the right voice, you’ll move beyond your customer or donor’s heads and into their hearts."

- Jennifer Wilder, voice talent

When hiring any freelancer/contractor/consultant...

"When you hire an expert to help you in a certain area of your business—listen to them. Trust them. You hired them for a reason, so let them do the job they were hired for. Sometimes that means taking a leap of faith and doing something different than you're used to. Sometimes it means trying something new that you're not entirely sure of. Experimentation is what business is all about—trying something new to take your business to a new level."

- Kristen Miller, Sales Funnel Strategist | Social Media Manager | Digital Marketing

I echo all of these ladies, and many of the same principles apply to copywriters as well!

If not now, then when?

You may be stuck thinking that you don't have the money or time to find and hire contractors/consultants/freelancers/interns. I get it, and I've been there too. Plenty of times.

And I'm not discounting those statements. They're valid concerns. But here's what I will ask you, "If not now, then when?"

Make a plan to begin your search or interviews. Make a plan to save the money. Make a plan to ask for help. Otherwise, time will continue to fly by, and you'll be no better off in six months than you are today. After all, where were you six months ago, having these same exact thoughts?

I don't want that for you. Your mission is too important. I want you to grow, have a bigger impact, and do more good. 

You've got a cause that you're fighting for. It's time to fight just a little harder.

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I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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3 Foolproof Ways to Avoid Burnout at the End of the Year

Are you struggling with burnout as we come to the end of the year? I was, until very recently. I think it's pretty common, and probably one reason we look forward to the holidays—we can take a few days off without any guilt.

Burnout is an ugly monster. At the very least, it can slow us down and waste our time. At most, we can become unrecognizable. Tired, cranky, disinterested, shells of ourselves. I also struggle with Seasonal Affective Disorder, so I know that as much as I love this time of year, it has other hazards as well.

But I've got a business to run and a job to do, and I know you can relate. I only have the "luxury" of slowing down so much before everything is completely disrupted. So, what do we do? How do we cope? Do we just run headlong into the holidays, hoping that will save us? I don't think so, since most of us arrive on January 2nd's doorstep with that feeling of "needing a vacation from our vacation." 

In my past and recent experience, I think there might be a couple of other solutions we can turn to so that burnout doesn't get the best of us.

REGULAR SELF-CARE PREVENTS BURNOUT

This solution is likely the most obvious answer to you. It's tossed around a lot, especially at the beginning and end of the year. However, in last week's post from my friend, Daron, he points out that self-care is not something to be pursued when you're at the end of your rope. It's to be practiced regularly, throughout the year, so that you don't find yourself a frazzled lump of a person in the fetal position on the floor. (<-- speaking from experience)

I'm certainly not perfect at it, but here's what it looks like for me.

• Monthly massages. These actually started as a result of some back issues, so it's more of a therapeutic massage, but I get them regularly, even when I'm not having other problems.

• Travel. I love travel so much. It's life-giving to me. But since I was getting my business off the ground this year, I traveled much less than usual. And boy, did I feel it! I had the opportunity to housesit right before Thanksgiving in the North Georgia mountains for a few days, and just that short time and distance away did wonders for me.

• Retreats. My goal is to take short, quarterly retreats. For the last two years, I've taken an annual retreat in January, and will be doing so again. But this year, I decided to make them quarterly. I squeezed in two away from home this year (January and March), one in a co-working space (August), and one at home (November). All of these were extremely beneficial, and helped me refocus on work and life.

• Friends. I have amazing friends, and I'm sure you do too. But with life and work, most of them having kids, and my tendency to be a hermit, I see them far less than I'd like. However, I notice that when I do get together with friends, my days and weeks are better. So, I try and schedule to see friends a few times per month.

• Walks. I live near a beautiful trail, and I love to get out there and take a walk. Even though I usually listen to business podcasts while I walk, it still does my heart good to be in a natural setting.

These may, or may not, resonate with you. We're all different. They key is to find things you love, and make them a part of your regular schedule. The trick in executing them is to actually put them on your calendar. Good intentions only get you so far, but we often live according to our calendars.

I put my retreat dates on my calendar at the beginning of the year. I schedule my massages a month in advance. My travel is often planned weeks or months ahead too. So, prioritize your self-care throughout the year to avoid burnout at the end.

Accountability partner/peer group

I've had mentors for years, and value them immensely. But this year was the first time I've ever had an accountability partner. I can honestly say it was one of the best things I did for myself and my business this year.

You can do this one-on-one, or with a small group of people. It can be formal, or less so, according to your preferences. I began with a single partner, but we are actually expanding it to a small group of women next year, and are pretty excited about it. 

Depending on your role at your nonprofit or social enterprise, you may already have one or more co-workers that you can confide in, or collude with. That's important, for sure. However, just having someone to gripe and gossip with isn't enough. The accountability piece is vital. You need someone to encourage you, to push you to be better, and to be a sounding board when needed. 

This is especially important for those in leadership positions where there are likely less options for peer-to-peer relationships. So, having someone outside of the organization to be that person is crucial. 

Accountability partners help each other get things done. We motivate one another, and sometimes, we just listen to one another. We all have good days and bad days in lives and in business, and it's a beautiful thing to have someone to help get you through them. Sure, you also have co-workers, roommates, spouses, etc, that can do that as well, but accountability partners relate differently because they should hold a similar position or responsibilities, and have similar goals. They serve a special purpose.

Note: For you introverts out there (my people!), having an accountability partner or peer group is an excellent solution for you too. They're limited in size, so not overwhelming, and we tend to function mostly inside our heads, so we need others to gain more perspective. This solution could be huge for you, so don't skip over it!

Habits/Routines

I'll be honest, this one totally snuck up on me in the past week. I would have never guessed that habits and routines could help fight burnout. And you may be skeptical as well, but hang with me.

Though I am an INFJ (with sometimes some strong emphasis on the J), I still fight the monotony of habits and routines. There are some things I still want to be flexible. In fact, have always liked freelancing for the fact that it changes. I get bored easily, so predictability isn't always my friend.

However, for the past couple of weeks I've been prepping for January. I want to get a strong start, and that means I lay the foundation now. So, I've been participating in some online business challenges to accomplish short-term goals. 

Through the posts, videos, and webinars in these challenges, the hosts have been talking about how successful people have strong morning and nighttime routines, as well as daily habits. The importance of these things is that they will carry you through when the motivation wanes.

We all start the New Year with goals and resolutions, only to wave bye bye to them a few weeks later. And that's often because we didn't build in the habits that would get us to the finish line.

So, I've been thinking a lot about this over the past week or so. When I'm not stressed and in a time crunch, I like to start my day with the Calm meditation app, 5-Minute Journal, and maybe Blinkist. But when I am stressed or feel like I have no time, I skip all of this by waking up and reaching for my phone so that I can check my email. Sound familiar?

I was on several, big deadlines prior to Thanksgiving, and I was stressed. I started feeling burnout creeping in. Luckily, I had that little trip, and that helped, but the beginning of December has been hard again.

So this week, I decided to go back to that slower morning routine that I enjoyed, even though I didn't feel like I had the time. I wasn't waiting for January. I even added in a five-minute yoga video from YouTube. And you know what? It helped my mindset and that has trickled through my day. I also looked at my Calm app, and it showed that I'd skipped all of November. Coincidence? I think not.

These sort of habits and routines also have strong ties to self-care. However, there are many other habits and routines you could choose, such as exercise, eating healthy, taking a nap, focusing on big tasks in the morning, only having meetings after lunch, checking email only twice per day, and many other things. By making any of them a regular part of your life, you are ensuring that you keep functioning and taking care of yourself and your work when times get hard. And this, friends, keeps burnout at bay.

What do you do to combat burnout? I'd love to hear!

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I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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