10 Tips For Last-Minute Year-End Fundraising

Here we are again at the end of another year. It’s always coming, yet always seems to sneak up on us! And for nonprofit leaders who are up to their ears each day in helping others, long-term planning can sometimes feel like a luxury.

But year-end fundraising is essential for nonprofits because the general public is caught up in the spirit of giving and generosity (and tax deductions). And with so many others soliciting donations right now, your organization should get a piece of the pie, too. After all, there are so many people who could benefit from your work.

When the good folks at GiveCentral asked if they could share 10 tips for last-minute year-end fundraising, I easily and eagerly said yes. Whether you’ve been planning for December since this summer or are are only realizing that the New Year is around the corner, you will find a few gems below to put into practice immediately.

Wishing you much success in your year-end fundraising!

For nonprofit organizations, year-end fundraising is of undeniable importance. This is so because it is between October and December that nonprofits receive half of all annual donations. Understanding your donors and really getting to know them is important, and that’s how you will pave a way to line up your supporters.

For any kind of fundraising in the nonprofit industry, technology plays an important role. Of course, there have been changes in the nonprofit landscape after the pandemic hit and it's a mistake to try to make the old ways work in every situation. It is good news that new and improved methods have been adopted by organizations at large.

As for year-end giving, there is a lot of planning that goes into making the campaign work. However, there are a few last minute actions you can take to make sure that you are on the right track. 

1. Check Priority Goals

It is very true that all nonprofit organizations wish to perform better each year. In order to precede last year’s result, you must look at your downgrades and upgrades. Have a look at your retention—your database can indeed be a gold mine while reviewing your year-end fundraising objectives. Additionally, go over the nonprofit fundraising trends that have worked for nonprofits this year and draw a quick takeaway for your own year-end fundraising plan. 

2. Be Website Ready

Sometimes, you’re so busy paying attention to bigger things that you miss out on the simpler and the more obvious aspects. Your website is a representation of you, and what you display on it speaks volumes about your organization as a nonprofit. Fundraising for nonprofits requires updated and functional donations forms and Calls-To-Action on your website. Buttons, banners, and visuals that talk rightly about your cause and campaign is definitely a prerequisite. 

3. Go Mobile

Definitely a must-do if you haven’t already since 52.2% of website traffic is known to be generated from mobile phones. Nonprofits can increase their donations by 126% on average simply by incorporating mobile-responsive design to their websites. Therefore, mobile optimization of your website and all your communication materials is essential. Adoption of modern giving tools such as text-to-give and choosing a good keyword for the same should absolutely be on your checklist.

4. Personalized Communication

It is not easy to get people to talk about you and your organization. Yet, communication can help increase the attention that you receive. Tailored communication requires an excellent segmentation of donors. It is likely that most nonprofits already have a good sense of audience segmentation. These are mostly current donors, lapsed donors, prospective donors, and so on. Personalizing every message to each section of your audience is the best practice. Rather than launching a generic blast to your entire list, tailored messaging for each segment is more likely to result in donations and gifts. At the very least, include their name in the email to make it more individualized.

5. Adopt A Year-End Email Series

In addition to the above point, having a year-end blitz is recommended—at least three e-appeals between December 26th and 31st can help you get a better response. Set up your emailers in such a way that you can also talk about it on your blog posts. For example, write a year-end fundraising trend article on your blog that is an introduction to the emails that you’ll be sending later. As for your email subject lines, try to be engaging yet short and crisp. Considering the fact that there are more than 4.2 billion daily email users around the world, you wouldn’t want to miss out on this chance. 

6. Steward Bigger Donors

Not that you should ignore the mid-size and smaller donors, but pay extra attention to the bigger donors. At the end of the day, your goal is to bring in more funds while turning your donors into passionate fans. Have the top professionals in your organization such as Executive Director and Chairman to reach out personally to these major donors. Send personal, one-on-one emails and messages thanking your big donors and talk to them on a phone call. Know the interest of your audience and weave the conversation around it. 

7. Lest We Forget Social Media

Social media has become an everyday habit for many. Well, nothing wrong in that but this is exactly why some nonprofit organizations miss out on creating a well strategized social media communication plan. Improving your organization’s social media takes effort and pushing your year-end campaign through your social media handles takes planning. This planning, however, doesn’t have to take up too much time. Carefully pick the image or videos you want to use, have a link or a Call-To-Action button that leads to your donation page, and include an “ask” message. Create a calendar and see to it that you post about your campaign at least four times per week. 

8. Focus On The Inner Circle

Your inner circle within the organization would mean your board members and staff. Board members have a huge role in the functioning of a nonprofit—when the board takes action, everyone else follows. Ask and encourage your board members and office staff to give. It is very impressive when the staff is donating no matter how big or small; it shows oneness. You can also request the circle to spread the word to their friends and family.

9. Create A Thank You Page

In addition to auto-generated thank you messages for your donors who give online, create a dynamic thank you page to show how grateful you are. Once your supporters have made their donations, they should be taken to an inspiring thank you page that makes them feel good about having donated. An immediate email thank you should not be missed as well. 

10. Optimize On Testimonials

Show a video or an image of someone or a group that has received help from your organization, made possible due to donations from your donors. Do this everywhere—emails, website, social media, landing pages, thank you emails, etc. Visuals speak louder than words and what better way to communicate your message than this! 

Conclusion

As the year nears its end, it is good teamwork that will bring you closer to your year-end fundraising goals. Last minute or not, good communication within the team is important - discuss your ideas, ideate together, and bring the best to reality. Good luck!

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Patrick J. Coleman is the President of GiveCentral and Coleman Group Consulting. As a CEO to two enterprises, he is on a mission to help reduce costs and increase fundraising for all charities through ways such as mobile giving. With a diverse educational background and over 25 years of experience in operations leadership and strategic planning, he has developed a proprietary methodology that focuses on the art and science of negotiation to deliver measurable, implementable, and sustainable results. Mr. Coleman has served as Board President for Elk Grove United Way of Suburban Chicago, and as a board member of both Talkline/Kidsline and Public Action to Deliver Shelter (PADS).

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

GivingTuesday: The Resources You Need to Succeed

Head’s up: GivingTuesday is just weeks away! Isn’t it funny how the holiday season happens at the same time each year, yet it always seems to sneak up on us?

Consider this your warning: It’s all going down on Tuesday, December 1st.

Around since 2012, GivingTuesday is a national day of philanthropy for nonprofits far and wide, large and small, and for every cause under the sun. It follows Black Friday, Small Business Saturday, Shop for Good Sunday, and Cyber Monday.

Yep. People will shop . . . drop . . . and then give back. (Even in 2020!)

Every year, more and more nonprofits are joining the fun. Yes, it can be a little intimidating for first-timers, but it can also payoff big time (if it’s done right). In fact, in 2019, over $500 million dollars were raised!

If you’re still on the fence, need some advice, want a marketing toolkit, or need to see some examples, I’ve got you covered. Keep reading to make your #GivingTuesday dreams come true!

If you only choose to look at one website, be sure it’s the official Giving Tuesday website. There you’ll find out how to participate, a toolkit and other resources, statistics, and stories of impact.

GivingTuesday: Should You Participate or Not?

• Pursuant laid out a short list of the pros and cons of #GivingTuesday participation for your nonprofit.

• Nonprofit Expert gives you five reasons to participate, including the fact that it helps you build trust.

• Need a specific reason to say yes or no? CauseVox will give you four scenarios to consider.

• While they may be a little biased, GivingTuesday can help persuade you, and also remind you that each year’s campaign doesn’t have to be completely new and fresh.

• Funraise presents some pretty compelling reasons to jump in with both feet, especially during the chaos of 2020.

• Red Start Creative shares their perspective, and #1 alone is worth the read.

#GivingTuesday Best Practices and Advice

• Nonprofit Hub has a terrific article about prioritizing relationships over tactics when it comes to your nonprofit’s fundraising efforts.

• GivingTuesdaySpark will help you inspire young people ages 6-21 to take action for your cause.

• One Cause has seven best practices that you should pay attention to. I particularly like #2.

• “Thank Your Donors” is just one tip that The Modern Nonprofit gives you. It’s a simple one, but should never be overlooked!

• The Chronicle of Philanthropy has compiled all their best articles and advice for you. I recommend taking a look at 6 Things Data Tells Us About Giving Tuesday.

• Have you jumped on the video bandwagon yet? If not, Wild Apricot may just convince you to press record.

• Are you a little technologically challenged? Soapbox Engage will guide you through some of the finer points.

• Keela has three tips to help you make the most of your #GivingTuesday campaign, and you should definitely take a gander at #2.

Resources and Toolkits for #GivingTuesday Campaign Success

• My friends at Funraise have put together a super helpful GivingTuesday Toolkit, including a step-by-step calendar and pre-written emails and social media posts.

• CauseVox has outlined a simple campaign timeline, and it’s a great place to start for some general guidance.

• While not exciting to look at, what I like about the Smithsonian’s toolkit is that it has options for starter, experienced, and advanced campaigns, as well as examples.

• Download Qgiv’s Ultimate #GivingTuesday Guide for messaging templates, promotion templates, and even a post card for your donors.

• Blackbaud has their own toolkit for you, and includes some items you won’t see from others such as webinars and podcasts.

• Wordpress’ nonprofit resource, GiveWP, created a whole workbook that you can download. It’ll walk you through campaign ideas, public relations and corporate partner options, and email templates.

• Be sure to check out your own state’s #GivingTuesday resources. Here in Georgia, we have GAgives.

• Kindful has curated a very comprehensive list of resources, and you’ll find ideas, examples, communications and marketing advice, and virtual fundraising suggestions.

• Want someone to walk you through a GivingTuesday strategy? Give Lively has you covered with an on demand webinar.

• Classy has a full resource center for you with a planning checklist, email templates, a webinar series, example campaigns, and more.

• The Whole Whale is priming you with 31 ideas for the big day, and you probably haven’t thought of some of these!

Examples for Your GivingTuesday Campaign

• You know storytelling is important in fundraising, and GoFundMe gives you five examples to learn from.

• Snowball Fundraising will show you nine of their favorite campaigns, and a template for your donation page.

• Campaign Monitor gives you four email examples to scrutinize—one for each prominent email of your campaign.

• Neon One is giving you a peak behind the curtains with four of their clients, and highlights examples for nonprofits both large and small.

• Donorbox explains the fundraising process in 10 steps . . . and gives you an example to go with each one.

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How to Wow Supporters After Your Event

If your nonprofit has a big fundraising event on the calendar, and it probably does, this is one post you won’t want to miss! Event planning is extremely popular in the nonprofit sphere, but it also takes a lot of effort and time, am I right?

You absolutely want to make the experience top-notch for current and prospective donors. Please do that first. However, there’s a vital piece of event planning that often gets left out: the follow up. It’s not the most exciting thing to talk about, but I can’t stress it enough.

Having a solid follow-up plan is part of what makes an event strategic for your organization, and not just something you do every year.

It’s also what increases your return on investment (ROI), especially considering events may not be as profitable in the long-term as you might think.

You’ve put so much hard work into planning this event, and an excellent follow-up strategy makes it more effective. What you say and how you say it could mean additional donations, recurring donations, and higher attendance at the next event. That’s why today’s post matters.

And it comes to you from my new friend Erin at Funraise, which a super sweet nonprofit fundraising software built by nonprofit people. (I’ve taken the backstage tour, and it’s pretty awesome!) Okay, back to today’s post. I think you’re going to like it!

Congrats, Fundraiser, the big event day is behind you! Hopefully, you’re propping up your feet and giving yourself a pat on the back for a ginormous job well done. Fundraising events are no small feat, and it can feel awesome when that behemoth is behind you. After you’ve taken some well deserved R&R, it’s time for the next phase of the event. No, we don’t mean cleaning up/organizing the event supplies that've taken over your office. It’s time for event follow up that'll wow supporters and attendees.

Attending an event should be an excellent experience for supporters, and extending that warm, fuzzy feeling beyond the event is an exciting bonus for them. It’s a chance for you to build BFF-status relationships with donors.

Follow up is critical: not only does it give you an opportunity to extend a heartfelt thanks, but it also opens the door for you to establish your nonprofit as an organization that genuinely cares about relationships. And that’s something you can take to the bank.

Follow up strategies for 1 to 7 days after the event

The first phase of event follow up is what happens immediately afterward. Typically this is a thank you for attending and donating (because they donated... right?). If your organization wants to build relationships beyond the event, this is a must.

Here are some ways to say thank you that'll make a lasting impression.

Pick up the phone and say thank you

Calling attendees is an easy thing to do the day after the event that leaves a big impression on donors. If you had a lot of attendees and donors, prioritize your call list by first following up with donors who made the most substantial gifts or strategize by calling first-time donors. If you need help getting through the list, ask a board member to come in for an hour to make some calls.

Send a day-after email to everyone who attended

Use this email to share how much money the event raised and what the funds will be earmarked for. This touchpoint allows you to show attendees the next steps for engagement, such as signing up for your email list or following your organization on social media. Schedule the email in advance so you can relax a tiny bit post-event.

Record personal thank you videos

Did you know there are video services that can help you make a custom thank you video for each attendee and supporter? Services like BombBomb make it possible, and it’s a delightful surprise in someone’s inbox. Short, personalized videos are an unexpectedly wonderful alternative to mass emails if you’re looking for something a little more personal.

Mail a handwritten thank you note

How awesome is it to get a card in the mail these days? Much more awesome than getting endless flyers from the local pizza joint. Make your supporters’ day by sending them handwritten thank you notes after the event. You could even create a custom postcard that includes a powerful image or two from the event, so they have a memento.

Bonus: This is a great engagement opportunity for your board members. Ask them to come by the office and write 10 cards each. You’ll be done in no time.

Jump on the text train

Using the same service that you send text messages with, send out a quick "TY for the amazing night! We hit our fundraising goal!" text. You can point supporters to your website to check out groovy event photos or tease them with the exact amount that was raised. (Sneaky tactic—if you didn't hit your goal, they may send a post-event donation.)

Tip: It can be helpful to block off time in your calendar in advance for event follow up. Also, if you anticipate having a lot of follow up to do, schedule emails, order mailers, or set up text messages before the event. Organize some volunteer or board members ahead of time to lend a hand.

Keeping in touch and building relationships

Follow up with supporters doesn’t end after the initial post-event thank you. You’re now on the path to creating life-long relationships with them, so it’s essential to have a game plan. Here's how you can keep in touch with supporters to build relationships that outlast the event.

Send a survey

It’s super valuable to know what supporters thought of your event. Feedback from people who were there means you'll be able to plan a solidly successful event year after year. Asking for feedback also signals to supporters that you value their opinions and feedback, which in turn builds trust. Put together a short survey that you can send them in the weeks after the event, or as you prepare for next year's big event.

Share impact stories

We heart storytelling. Sharing stories that make your donors’ hearts flutter is a great way to build transparency and show donors the impact of their giving. If you fundraised for a specific initiative or program at your event, find a story related to that.

Ask your supporters to share their giving stories

The social proof of giving stories is solid gold. In your follow up with supporters, connecting your supporters with the results of their giving and having them share is something you can do to engage them and recognize their support.

Add a personal note on future snail mailings

You might send event attendees snail mail down the road: an annual report, a newsletter, or even a direct mail piece. Personalize it by adding a short handwritten note, making the mailer feel less like a mass blast, and more like recognition of the relationship you have with attendees.

Create a video

Video is an awesome way to connect with supporters and attendees. You could create a special year-end video to talk about your organization’s impact and tie in the role your event played in it. These days, video doesn’t have to have a slick production value to be impactful so pull out your smartphone and hit record.

As you prepare for your event, you probably have pre-event communications and marketing planned. Consider expanding this plan to include post-event follow up for at least three months following the event so you can organize your follow up strategy ahead of time.

Events are an excellent way for your organization to build community, grow awareness, and gain support. Capitalize on the momentum from your event with follow up that shows supporters that you're more than just a one-note organization. Your nonprofit values relationships and you’re in it for the long haul.

If you’re serious about becoming an event follow-up master, check out Funraise’s Events & Ticketing solution where nonprofits can easily set up follow-up email automations via seamless integrations with MailChimp, Constant Contact, and other email marketing platforms. Also manage everything from event registration and ticketing to collecting donations, all in your donor CRM. No more letting prime relationship-building opportunities slip through your fingers!

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Erin Booker is Head of Content at Funraise. Funraise provides innovative and friendly fundraising technology built on a foundation of nonprofit experience. We've found a way to raise the funds and the fun.

Visit www.funraise.org and follow us on Facebook, Twitter, Instagram, and LinkedIn!

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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Note: I’m an affiliate for Funraise, which means I may get a small commission from sales purchased through this site. But I only recommend products and services I think are valuable!

Are You Setting Your Development Department Up to Fail?

There is a bit of a double-standard in the nonprofit community that I often see. On one hand, “marketing” is usually treated like it’s a dirty word. It equates to greedy, and not worthy of their cause. A nonprofit is a nonprofit because it doesn’t have to do any marketing, right?

On the other hand, there usually comes a point when nonprofit leaders realize, for better or for worse, that they do need to take a second look at this whole marketing thing, and it becomes more important—or even a necessary evil.

And that’s when it happens. All of these sudden, the poor development staff who have been told to look at marketing one way, suddenly find themselves in charge of it. No training, no resources, just figure it out and start doing it.

This needs to change. Why? If you don’t change your mindset, as well as provide budget and resources for your fundraising staff, you’re setting them up to fail.

Remind Me, What’s Marketing Again?

As I stated on this blog almost two years ago, marketing is simply the process that creates a relationship between creator and consumer. It includes the creation, promotion, selling, and distribution of "your thing," whatever that may be. (ex: product, service, ministry, outreach, etc.)

Obviously, this gets slightly more complex with social impact organizations because you have two audiences, the people who support your work and the people who benefit from your work. For the purposes of this post, we’ll just refer to those who make your work possible. If you’re a nonprofit who is also a social enterprise, the term “customer” may still apply. If you’re a more traditional nonprofit, substitute “donor.”

Essentially, marketing is the way people find out about your mission (ex: word-of-mouth, email, social media, website, etc). That’s not so gross, right?

You already know those things have to happen, or are happening right now, so guess what? You’re a marketer. It’s kinda like being a poet when you didn’t even know it. ;)

Now, if we agree on those things, let’s talk about where the breakdown occurs.

Why Development and Marketing Are Two, Different Areas

“Marketing” and “development” aren’t the same words for good reason. Yes, the absolutely have some overlap, but they often require a different mindset and skill set. That’s where nonprofits can easily run into trouble.

According to Wikipedia, a site which I couldn’t live without, “The role of a development director is to develop and implement a strategic plan to raise vital funds for their organization in a cost-effective and time-efficient manner.” Those last two phrases probably made you cringe, roll your eyes, or nod along—perhaps all three. #nopressure

But, if you’re tracking with me, you probably see that, in reality, marketing and development are actually two sides of the same coin. That’s good news! Both roles have the same result: Bring in money for the organization. However, the way that happens can look different.

The problem here is that, once a nonprofit decides marketing is a curiosity or an even an essential part of growth, they might expect their development person or team to either know how to do it or figure out it out for themselves. It’s like being thrown in the deep end of a pool with no life vest. And, worse still, when the marketing “fails,” there may be a determination that marketing is bad, marketing doesn’t work, or this person can’t do their job.

No, no, no. That’s where I want you to help me change things. And together, we can.

From conversations with friends, clients, and my interns, it still seems that you can graduate with a degree in nonprofit management, or something similar, and receive LITTLE TO NO marketing training. #facepalm I think this is a complete injustice and flaw in the education system, if this is true.

Do you know why? Innovation and longevity.

Nonprofits have the benefit of relying on donations and grants, if they want to. That’s a critical distinction for sure. BUT, they don’t have to rely solely on donations and grants. That’s where good marketing comes in.

By being able to figure out the marketing piece of your organization, you open up more opportunities. You can utilize the aspects of the business world, and apply them to your cause. I think this is why the social enterprise model is so exciting. It’s the perfect intersection of commerce and cause.

And, whether you choose to take the social enterprise path or not, you can still use marketing to your advantage. Many nonprofits do not have a solid content strategy, for example. They have amazing stories to tell but don’t share them well. They only communicate with donors when they need something. They mean to post on social media, send an email, set a meeting, but, but, but….

There are millions of nonprofits in the world, all competing for money and resources. And, all things being equal, I think marketing separates one from the pack. So, remove celebrity spokespeople, millionaire donors, and some of those other wish list items, and marketing is what great nonprofits do well. We’ve talked about Charity:Water on this blog before, and with good reason. Outside of a large personal network, a marketing ad campaign helped put them on the map.

Thinking through the lens of marketing creates a shift. Communication goes from nice-to-do to need-to-do, and donors take notice. One-time donors can become repeat donors. Tribes increase. Awareness grows. More money can be brought in to help programs and services increase. MORE GOOD CAN BE DONE! Isn’t that worth embracing marketing? I think so.

Let’s talk about how.

DIY Marketing

I’m not naive enough to think that nonprofit leaders will read this post, and immediately begin advertising for a marketing staffer. I know that’s not always an option. In fact, most of my clients only have one or two people dedicated to fundraising. And, for some, the nonprofit leader is also a solopreneur, handling development (and everything else) as well. It takes time and money to grow and scale, but with help, you can get there.

The first step is to actually give your development person a marketing budget. Whether this is $5 or $5,000, it’s important that it exists. This is especially essential if your development staff has no marketing knowledge or experience. You can’t expect them to know what the rest of us took years to learn.

So, DIY resources could include books, blogs (like this one!), courses, events, and the like. It’s a place where they can get the information they need to do their job better. It might even be someone like a mentor.

Also, give them time on your dime to learn. Don’t expect that they learn how to be a great marketer in their evenings or on the weekend.

I would even take this one step further and actually help them find good resources. Take an hour or so of your time to search or ask for recommendations, and then pass them along. Be proactive in making sure they have a quality marketing education, and show them that you’re there to support them.

You work for a cause, after all, so demonstrate that you care and are committed to seeing them succeed. And, if you’re the boss, plan for a bigger marketing budget next year.

Hybrid Marketing

Let’s say you’ve got more than a few bucks in your marketing budget, and you’re willing to bring in some help. Great! You’re in a very good place.

Additional help could look like a one-time, ongoing, or once-in-a-while contractor, coach, or consultant, for example. Evaluate not just your budget, but the return on investment from a person who fits this need. Yes, it could be a sticker shock if you aren’t used to working with these folks, but how will they pay off in the long run? Their expertise may just take your organization or employee to the next level. Plus, you only have so much time on your hands. What if someone else can do a better job faster?

This is obviously where people like me fit in. I started my business to fill a need that I commonly saw as a previous employee of several nonprofits, as well as a long-time volunteer. I was regularly asked marketing and communications questions by friends and staff of nonprofits and social enterprises. They had questions, and I was happy to answer. So, when I was leaving my old job, I asked if the would be willing to pay me for project work so that I could help them grow. Those people, including the organization that I was a long-time volunteer with, all became my first clients. And many of them have become repeat clients.

For you, it might be graphic design help to make your marketing look sharp. It could be a coaching program that teaches your development staff how to also be marketers. It could be a social media manager who takes that responsibility off their plate.

One of the fun things that I love about being a consultant, and why I hire them myself, is that they see everything with fresh eyes. You are in the day-to-day of your work, and sometimes, all it takes is an outside perspective and few tweaks to get you on a better track.

If you’ve got a little more money to work with, give this avenue a shot. If you’re nervous, start with a small project. See how you can make this approach work for you.

Hire a Marketing Person

Obviously, it takes more of a significant amount of money and commitment to hire a part-time or full-time marketing person. But if you’re determined to make marketing work for your nonprofit, this might be the right choice for you.

If you don’t have it already, I’d encourage you to write out the job description for your development director or staff. Is it more than they can handle? Does it include items they’ve never been trained for, and no resources to equip them? This is often the case. If it is, something needs to change.

I know you don’t intentionally want to set up your development department to fail. But I wouldn’t be addressing it on this blog if this weren’t a common issue. What can you do differently?

Leaders, I cannot tell you how often I see comments about this stuff in Facebook Groups and hear about it in conversations. This kind of thing puts so much pressure and burden on your employees, and will lead to burnout and frustration, which won’t serve you, your organization, or your cause well.

It’s a new year, so it’s a great time to make the shift. Set your development staff up to succeed. And make marketing an intentional part of your communication process. I don’t think you’ll regret it.

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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