ongoing education

5 Essential TED Talks for Social Enterprise Leaders

Last week, I shared 5 Must-See TED Talks for Nonprofit Leaders, but as this blog is devoted to both for- and non-profit organizations driven by a cause, I wanted to give equal time to my social enterprise peeps. 

While both traditional businesses and nonprofits have been around for a long time, social enterprises are still an emerging model. But, like you, I hope and believe that they are the future of business. Make money, and do good—at the same time? Yes, please! I can't wait to see what happens next in this movement.

And because I want you to also have fun and be successful, here are five TED Talks that I think will encourage social enterprise leaders, and employees, on their way to making a meaningful impact.

(PS: You don't have to work at a social enterprise to like them!)

5 Essential TED Talks for Social Enterprises

1. Tony Robbins: Why we do what we do

This speech will help you find, or remember, why you lead or work at a social enterprise. It's educational and motivational. It can be difficult to remember your "why" when funds are low, days are spent combing through email, you feel unappreciated or distracted, meetings never seem to end, or you're just caught up in the day-to-day of work. Sometimes we remember the "why" all on our own, and sometimes it takes someone to intervene. If you need the latter, use this talk. 

2. Elizabeth Gilbert: Your elusive creative genius

Whether you've reached your career-defining moment or not, you'll be encouraged by her talk. This is evidently the prelude to her latest, lovely memoir, Big Magic, and an opportunity to breathe a sigh of relief. I believe many social entrepreneurs are "feelers" because they place the mission first. They're all about the business of improving lives, and while that can be attributed to the head, I think it's more likely attributed to the heart. Elizabeth gives us a way to deal with success, failure, and more importantly, the everyday in-between. I love her refrain to "keep showing up," and think you will too.

3. Shawn Achor: The happy secret to better work

In this funny, 12-minute video Shawn will back up your theory that happy employees are better employees. And he reveals some incredibly interesting research that shows you how to think differently about success, because your views on success impact not only your happiness, but the happiness of those around you. Because these are two things that matter to each of us, I hope you'll pay attention. He's challenging us to create a new reality. Are you up for it?

4. Jacqueline Novogratz: Inspiring a life of immersion

If you've ever received any criticism, skepticism, strange looks, odd comments, or even raised eyebrows when you tell people about your work, you'll be interested in this talk. Though she tells a number of stories, I believe the theme of legacy is what binds them together. As a social entrepreneur, you're all about creating a better future, not just for yourself, but for others who need a partner or helping hand to make it so. Your work is designed to improve lives now, and for generations. You'll identify with her journey as you strive to live your own life of immersion.

5. Ricardo Semler: How to run a company with (almost) no rules

In some ways, a social enterprise is a hybrid between a traditional business and a nonprofit. This offers a lot of gifts, and a few challenges. And the social enterprises I know have two things in common. First, they all (obviously) choose to not to do business as usual. They want a more innovative environment, and want to run things a little differently. Second, there are usually at least a few people who have had more traditional business jobs, and therefore, bring that experience (or baggage) to the enterprise. Given these two things, creating a compelling office culture is vital in helping differentiate your organization and instill loyalty to your mission. In this talk, Ricardo is definitely a disruptor to traditional office culture. He may give you some ideas you want to explore, and maybe even a few you prefer to ignore. The point? You get to decide because it's your organization! 

6. BONUS: Richard St. John: Success is a continuous journey

Part cautionary tale and part business lecture, this four-minute video will remind you to stay focused on why you started your organization: for your customers and the people your work benefits. Success is relative, but hopefully not fleeting. And second chances are available to all of us.

By the way, I spent the better part of a day watching talk after talk to bring you five+ that I thought would help you be a better social entrepreneur. Whew—grueling work, but I'm here for you! Did I miss any of your favorites?



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5 Essential TED Talks for Social Enterprise Leaders

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


5 Must-See TED Talks for Nonprofit Leaders

TED Talks are a little like Lay's potato chips—it's hard to just watch one. Delivered to you in just 15 minutes, these gems are packed full of inspiration and education. But with thousands of videos now on their site, navigating them to find applicable content can be a little challenging. So, I've selected just five that will be of interest to nonprofit leaders, employees, and volunteers. Take a long lunch break and consider this your ongoing education curriculum.

(PS: You don't have to be at a nonprofit to enjoy them!)

5 Must-See TED Talks for Nonprofit Leaders, Employees, and Volunteers

1. Dan Pallotta: The way we think about charity is dead wrong

A terrific watch for those working and serving at nonprofits. It will take a LOT of effort to turn this ship, but there are definitely some ideas worth chasing. You may not agree with everything he has to say, but he makes some incredible points to think about regarding hiring and fundraising. Even if you aren't the one in charge of making these types of decision, see what your influence can do to push the envelope a bit.

2. Simon Sinek: How great leaders inspire action

Some of you may have already heard of his immensely popular book, Start With Why, which came after this talk. Nonprofit folks may initially dismiss this lesson, believing that the "why" is already front-and-center at their organization. But I encourage you to watch it, and then take a look at your website, emails, newsletters, and marketing to see if you've made a slight shift from "why" to "what." I see many charities make this mistake.

3. Bryan Stevenson: We need to talk about an injustice

Regardless of whether or not you agree with his work, Bryan does a brilliant job of helping the audience find common ground with his subject matter, and relating that to a topic every human struggles with at some point: identity. He also uses only a few statistics to make his point. Figure out how you incorporate this approach at your next presentation and see if it works for you too.

By the way, if you do like the talk, his book is remarkable as well.

4. Angela Lee Duckworth: Grit: The power of passion and perseverance

This talk should be an encouraging one for all of us. The lessons she derives from her students hold true for adults as well. It's easy for you to think that you don't have the support, resources, money, or ______ (fill in the blank) to move your mission forward. But this speech is a good reminder that your grit can help determine your success as well.

5. Melinda Gates: What nonprofits can learn from Coca-Cola

I love the fact that she applies corporate tactics to the nonprofit model. I believe more people should be doing this same thing. Nonprofits have a reputation for moving more slowly than their for-profit counterparts, and resisting change, but there's no reason things can't change. While you may not be able to utilize these same ideas, I have no doubt there are other business principles that you can blend with your current process. (And don't forget, I can teach you how to improve your marketing!)

6. BONUS! Derek Sivers: How to start a movement

This fun and entertaining video is only three minutes long. It'll make you smile, and also teach you a thing or two in the process.

Okay, so those are five plus one Ted Talks that I think nonprofit leaders, employees, and volunteers should see. Did I miss one that you'd recommend? Tell me in the comments below.



PIN THIS POST FOR LATER:

5 Must-See TED Talks for Nonprofit Leaders and Employees

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.