ASK THE EXPERTS: CONTENT MARKETING 101

One of the issues I hear a lot from clients and others is that they don't know WHAT to post on social media, write in their blogs, or send to their email list. They know they should be engaged in content marketing, but when they sit down to think about it, they get stuck. 

Maybe #allthethings come to mind. Maybe nothing comes to mind. And inevitably, if you sit down for more than five minutes, there will be another fire to put out, and so posting on social media and emailing your tribe moves to the back burner...again.

But content marketing is a terrific bang for your buck over the long term. It's an investment. (Don't believe me? Check out this terrific Inc. Magazine article.) However, you have to actually start for there to be a long term, right? So, building on last month's writing advice, this month is dedicated to helping you figure out your content strategy. We'll help you navigate what to say, so that your fans have something to cheer about.

Up first is my friend Jennifer Garrett of See.Spark.Go. To kick things off, she's going to break down content marketing in general so that we're all on the same page for the rest of the series. There is some fantastic information in here, so listen up!

For years, marketers have thrown around the cliche that content is king. And in a world of fake news, a new social media channel every day, selfie videos, and the over-saturation of every news feed, good content is crucial.

But the overnight success of homemade videos or that Instagram page with unbelievable photos and no followers proves that the best content in the world does not lead to success—alone.

Content marketing is serving the right content to the right audience at the right time. It’s understanding who you are, who your audience is, and where you intersect. No longer is your competition the person down the street serving the same clientele; you compete against every other message your audience receives on any given day.

Understanding how to create and use your content—and generate content from your audience— to tell your story allows you to intersect your audience when and where they are looking for you.

What are the latest trends in content marketing?

Whether you’re swiping through the news feed of your favorite social media platform, reading a blog, or flipping through a magazine, story-driven content attracts attention and engagement. Stories provide connection, relatability, and drive action. Real people whom your organization serves or stories of those advocating for you or serving with you authenticate your message better than any infographic ever will.

Currently, the mediums that are best telling those stories are video—live in particular—and influencers. The algorithms of the major social media platforms prioritize live content (i.e., Facebook/Instagram Stories), any video, and then everything else.

Even as algorithms change and adjust, social media consistently prioritizes content from a person over a business. Which takes us to the rise of the influencer. A mom of twins with 3.9 million followers or the college student foodie getting 300,000 likes per ice cream cone is leveraging the combination of grassroots endorsements with the type of content their audience wants. An influencer doesn’t have to have thousands of followers, though. They only need to have a voice for your cause. Is there an advocate who reaches a segment of your audience (big or small; existing or potential) who would be willing to post about your organization or someone whose message and platform could be shared through your channels to bolster your message?

What is the biggest mistake you see people making in content marketing? 

The hardest decision for the owner of any story to make is what’s most important. So often, we see organizations and leaders who are too close to their story and think their audience needs to know everything about them. Blasting every message, every month with slightly different language becomes white noise in a world that’s already in a shouting match.

A lack of definition of your key messages, spread out in a cohesive, strategic timeline prevents even your most engaged followers from understanding what you want them to do.

What is your best piece of advice?

Know what you want your audience to do before you determine what you want them to know. Everything feels important to you when you developed or own a story—every event, person, donation, result, and new initiative is something you want your audience to know because you care so deeply. Take the request “Tweet about this today” or “make this email really quick” out of your vocabulary.

If you understand your end goal, you can work backwards to take your audience on the right journey and filter out the confusing, extra calls to action that would take your audience away from responding to what you actually want them to do.

What is one thing readers can do this week to improve?

Create an editorial calendar. It not only allows you to streamline your messaging and tell a cohesive story across multiple channels, it allows you to do more with less. Create big rocks of quality content that can be used in long-form to move followers down a path to action, and then piecemeal the content into chunks to use across other channels (blog > email > social > text). Organizing your content with an editorial calendar will allow you to see, plan, and execute more effectively and intentionally.

Anything else we should keep in mind?

Mediums constantly change, but the fundamentals of content marketing have not. Understanding who you are, who your audience is, and what you want them to do determines your content. All of the changes in social media, online platforms, print, and video simply change the presentation format.

Do you have any resources that would be helpful so people can learn more?

Listening and monitoring tools that tell you the demographics and behavior of your audience is critical. Sprout Social and other social media monitoring tools allow you to see the make-up of your audience and who is engaging with your content. This allows you to strategically write long form captions for the women who dominate your Instagram feed, for example, or add more requests for donations to your Twitter posts if that’s what’s driving results.

Quality content is still king, but it can only reign if you are delivering it to your audience where they are and in a way they want to consume it. Only data and reporting can keep you from throwing spaghetti up against the Facebook wall each month.

If that doesn't seem doable right now, the best resource I can recommend is your curiosity and engagement with content outside of your industry. Consuming podcasts, blogs, social media, and video by successful brands and organizations inspires new ideas and allows you to see different formats (long captions, subject lines, or calls to action) that could work for you. Are quote graphics, short sizzle videos, or profiles of team members what catch your eye when you're scanning social media? Or why do you open emails from certain brands?

Donald Miller's Story Brand and the How I Built This podcasts are two of my favorites, and Fast Company is not only my go-to for what businesses are up to, but I use the way they present content on social, through newsletters, and long-form in their magazine online as an example all the time.

Like this post? Stick around for the rest of our content marketing series this month! We'll be covering storytelling as a tactic, along with blog, social media, and email content marketing.

Read the other posts in this series:

• How Screenwriting Can Help You Better Communicate Your Brand's Story

• What (and Why) You Should Be Emailing Your List

• Building Better Content: How to Improve on Social Media

• How to Generate and Organize Content for Your Blog

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Jennifer Garrett is Vice President of Content and Creative at See.Spark.Go, a PR agency that provides full-service marketing communications. Her deep understanding of editorial content and process brings structure and vision to SSG’s clients and team. When she isn’t maximizing SSG’s expertise, content creation and ideation, she enjoys playing soccer or tennis with friends, serving on the Refuge Coffee Company board, and gathering friends in and around her Atlanta home.

IG: @jenngarrett

Twitter: @JennG_

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I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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Advice From The Editors: Avoid These Writing Mistakes

If you've been wondering what makes for great business writing, you're in luck! Based on feedback from the Signifiers Facebook Group, we're focusing on writing tips all month long. But before we talk about how to write an enticing and effective blog post, website, or social media, let's first chat about common writing mistakes. 

I don't know about you, but I see errors on professional websites, blogs, social media, and even national commercials almost daily. And, as someone who can spot them, it makes the brand seem more amateur to me, especially when it's a large company. That's definitely not what I want for your organization. 

So, to kick things off, I asked a few of my favorite #girlboss editors to explain some common writing mistakes, which will allow you to spot any weaknesses you may have, and improve them. (Basically, here's how you can up your writing game in just a few minutes!) Any corrections you can catch now may cause you to retain customers and donors in the future.

Audience

Sara Shelton:

My biggest tip for any and all writers would be to remember your audience. If you don’t know who you’re writing to, don’t start writing until you figure that out! Identify your primary audience and then write with them in mind. Read everything back through the lens of that audience and ask yourself if it makes sense just for them. Did it communicate specifically to that audience?

As an editor, one the biggest content mistakes I find myself having to correct is a lack of focus on an audience. It’s much easier to make a clear point and deliver a direct message to one, specific audience. When a writer or brand doesn’t know who they’re trying to communicate to, clarity and messaging gets lost and mixed up pretty quickly!

 

Grammar, Punctuation, Spelling, and Related Nonsense

Afton Phillips:

The Oxford Comma Debate

To add the third comma, or not to add the third comma. That is the question. A REAL BIG pet peeve of mine when editing is inconsistent commas. The Oxford comma is the last comma in a list of three or more items just before the "and" or "or." For example, “Johnny, April, and Samantha drove to the store to get Tombstone frozen pizza, which as we all know, is the best kind of pizza.” The comma after "April" is the Oxford comma.

The reason this matters is that sometimes the meaning of the sentence can be misconstrued without the comma. In the above example, it might otherwise seem like we’re telling Johnny that April and Samantha went to get delicious pizza without him, which is very rude. Without the Oxford comma, the last two subjects can sometimes be grouped together separately, leaving the first guy all alone, hungry, and wishing he had pizza. So, my humble opinion is to be kind and add the Oxford comma.

There are a lot of opinions on this topic, but no matter where you fall, my one piece of advice is be consistent. Whether you want to use it or not, whenever you have a list of three or more, make sure you either always or never use your Oxford comma. This will make your editor's life much easier, and it will clear up any misunderstandings in your text by your willy-nilly use of punctuation.

Jill Turner:

The number one mistake I have corrected lately (and so many times) is no comma before "and" (or any other conjunction) when marrying two sentences that could stand on their own. For example: Kristi Porter is a friend of mine. She is a talented writer. If I put those two sentences together, I have to say, "Kristi Porter is a friend of mine, and she is a talented writer."

A second thing that bothers me is the very popular use of "based off." A base is something you put something else ON. A base is a launching pad, a setting place. You can only base something ON something else.

A resource Jill recommends:

• Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss

I will also add two of my own here:

First, an ampersand, or the famous "&" character, should not be placed in the middle of a sentence. I think this probably became more popular when people started writing like they text (note: me shaking my head and sighing). Use it for titles, names, and things like that, but if you're using it in a sentence because typing two more characters for "and" is a bit much for you, rethink it. It just leaves me feeling that whatever is written is unprofessional or sloppy. And it drives me insane to see large businesses who can afford proofreaders make this mistake.

Second, and somewhat related, is the use of single and double quotes. I still hold true to what I was taught in school: use double quotes every dang time, unless you are quoting someone within a set of quotes. For example: "I turned to look at a bewildered Samantha who said, 'Oh, no, she didn't!' and then we both burst out laughing."

That latter mention is the only time I believe a single quote should be used. And I really enjoyed this funny, tirade on the subject. Again, I think this leads back to texting being the death of proper writing. (Call me old, I don't care!) Then again, sometime these mistakes keep me in business, so there's that...

Resources I recommend:

• I admit to Googling these questions now and again, but I only get my answers from reputable sources like AP Stylebook, Grammarly, and Grammar Girl, which you'll also see noted below.

• Make friends with editors, ha! I'll also admit to texting some of these ladies questions from time-to-time.

• If you have the budget, hire a proofreader. It may not seem like it should be at the top of your list, but remember, everything you say (including how you say it) conveys something about your organization. If you're asking people to buy something from you, or donate to your organization, you'd better make sure that you look and sound professional. Personally, if I see a lot of errors in a website, email, blog, or social media, that's not where I'm going to send my money.

 

Style

Crystal Chiang:

When writing, nothing is more often overlooked or more impactful than tension. Tension helps the reader answer the question, “why do I care?”. It moves them to feel something, to engage.

The problem is that no one really likes tension, not even the author. We want it to be relieved. We want the reader to know that we know the answer to the questions we’re asking. We want to stop feeling the tension, so we resolve it to quickly. And in doing so, we unknowingly sabotage ourselves.

The truth is, there’s a lot of content out there and our time is limited. So helping a reader know why this topic matters to them is key if we want them to stick around.

A resource Crystal recommends:

• Communicating for Change by Andy Stanley

Leigh Harper:

Don't fall into the trap of foregoing correctness for the sake of being catchy or memorable. Trust me, you'll be remembered—but not for the reasons you'd like! Creativity is great, but keep it professional by using proper spelling, grammar, and punctuation.

Playing off of words is welcomed (i.e. naming a boutique "Sew In Style"), but there's no need to get sloppy ("Sew 'N Style" or worse, "Sew-N-Style"). You'll be hurting yourself by appearing amateur. Plus, deviating from traditional spelling, punctuation, or grammar opens the door wide open for vendors, donors, and customers to misspell or confuse your brand. Naming an event, product, or campaign? You guessed it. Same rules apply in order to put your best foot forward.

Resources Leigh recommends:

• Follow @APStylebook on Twitter

• AP Stylebook

 

A Little of This, A Little of That

Jennifer Bradley Franklin:

Effective writing is the foundation of successful messaging—in public relations and beyond. It can communicate the strengths of a brand to virtually any targeted audience, convert skeptics into evangelists, and it can make the journalist receiving it say, “Yes! I want to write a story about that!” Bad, boring, or unclear writing will make many people ignore the potentially terrific information you have to share.

What Makes Bad Writing?

• Too much "puffery" such as: "It will be a fun-filled evening for the entire family, with each hilarious performance starting promptly at 8 p.m.”

• Empty/meaningless language: there is, amazing, actually, basically, really, charming, fantastic, wonderful, etc. Use concrete adjectives that convey what you want to say.

• Cramming in too many big words, just for the sake of, well, using big words.

• Being unclear. Don’t make assumptions about your reader’s knowledge of a subject.

What Makes Good Writing?

• Master the basics (grammar, structure, format) and then build in personality and “punch” from that strong foundation.

• Write for clarity. Read your work with a critical eye, asking the question, “If I weren’t close to this project, would this paragraph make sense?”

• Be concise, but include interesting details that entice the recipient to read on. Think like a journalist.

Resources Jennifer recommends:

• Grammarly

• "In general, I think the best way to become a better writer is to be a voracious reader. Reading good writing hones those skills!"

Jennifer Wilder:

I have two pieces of advice. First, no matter how well you write, you can still make spelling errors on words like here and hear, or they're and their, or your and you're. Often, these spelling errors elude us even after reading it twice. That's why it's important to have a second set of eyes read your article. This person could be your spouse, your business partner, a professional editor, or a virtual assistant. The second person will often catch things that you didn't.

If you're unable to locate someone to read things twice, then read it yourself, out loud, a third time. Pretend that you are reading it to someone who is looking over your shoulder at the document. You'll likely find that spelling errors jump out at you when taking this perspective.

Second, write as if your article or communication was going to be read by a group of fifth-grade students. Are your ideas clearly thought out and linked together? Are your sentences less than 20 words? Check to make sure you limit the use of pronouns or referring words. Mix in the proper names of things among those referring pronouns to ensure that readers follow your thought process through complex ideas about multiple subject matters.

Resources Jen recommends:

• Grammar Girl

• AP Stylebook

Patti Townley-Covert:

• If a nonprofit does not have an experienced communications department, I highly recommend they hire someone to come in and do a seminar about writing tips. (Or if you have someone experienced, it's worth making the time for that person to share writing info with whatever staff personnel might write for the organization. It's amazing how few editors/marketing people/human resources personnel and others have any kind of training in effective communications. The authors I worked with at a nonprofit hated the writing/editorial process until I did a two-hour seminar correcting some misperceptions that even those designated as editors had. Articles/books/brochures and donor letters became far more engaging as a result. It's well-worth the cost.

• Ledes (leads) should hook the reader into the material. Using a story, an outrageous or little known fact, or other compelling approaches will help readers take time to read the rest.

• Writing is a team sport. It takes good communication and working together to get high-quality documents. Too many times authors and editors do not explain problems, they just try to fix them in isolation. That does not work well.

• The worst problem I see, even with experienced writers, is passive or boring verbs—were, was, are, have, is. Verbs should be powerful, action words. That's fine for a first draft, but then substitute action words.

• Another problem is over-using the word "I" in your writing. The article/missive/web piece is not about "you." Keep it focused on the audience, even when describing how you feel about it.

• That said, when you're writing—just write. Let the words flow. Then go back and edit. The two processes use opposite sides of the brain, and trying to edit as you go makes a writer miserable. That was the number one reason the authors I worked with hated the process. They were trying to be creative and analytical at the same time.

Great information, right? These are smart, successful women who know their stuff. Take my advice: take their advice! These writing mistakes may be common, but they're easy to fix. Make these changes, and pretty soon, you'll be a more powerful writer who can help others rally around your cause.

And let us know in the comments which tips were most helpful for you!

Read the other posts in this series:

• Tips and Tricks to Improve Your Company's Social Media

• 5+ Reasons Why No One is Reading Your Blog

• 7 Tips You Need to Know to Write a Better Website

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I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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5 Quick Ways for Meaningful Connections with Volunteers

Today's guest post comes from Jen Guynn, Co-Founder and Executive Director of Pebble Tossers, Inc., a youth development organization which empowers and develops youth into responsible citizens and lifelong volunteers. So, when I wanted to talk about the subject of working with volunteers, she instantly came to mind. Pebble Tossers holds multiple activities every month, which means she's used to a steady stream of do-gooding volunteers.

Buckle up—you're going to learn a lot from her!

One of my favorite quotes from General George S. Patton says, “Do not tell people how to do things, tell them what to do and let them surprise you with their ingenuity.”

This idea can be a great way to connect with volunteers in your organization. Whether you run a nonprofit, a faith-based organization, or a social enterprise, you will need champions and advocates for your cause. You need volunteers.

When first reaching out to anyone outside of your immediate circle of trust like your roommates or family, it helps to have a few guidelines in place:

1.     Have a Clear Vision

Have a clear vision for what you want done or need to accomplish. If you need volunteers for a specific project, take the time to set some standard operating procedures (SOPs) and think through all the nitty gritty details of possible mishaps or misunderstandings. When you share your vision, your mission, and why this project is important, you engage volunteers on a different level. You bring them along with you on your journey and enable them to help you reach your goals. Allowing them to see themselves as a part of helping achieve that mission empowers them to be even more meaningful volunteers.

2.     Communicate Effectively

If you need five volunteers to show up a 5:45 a.m., be specific and tell them why.  Also tell them where to park, what to wear, what the weather will be, and provide a job description or project overview. I have learned that volunteers appreciate you anticipating their questions and providing the answers in advance. This makes their experience easier and allows them to be more effective.

Also, double check emails and social media posts. You may think that post looked fine at 1:37 a.m. when you wrote it, but trust me—it’s best to double check each darn line for accuracy and clarity.

3.     Don’t Micromanage

This can be tricky if you do not have a set plan of action in place. The quote from Patton comes in to play here—allow for some ingenuity when people attempt to complete a task.  Provide your volunteers with a comprehensive orientation or training of the task at hand, but allow for creative execution of those tasks. You may learn that there is a new way to spread mulch, write code, or play “Jeopardy.” 

It is key that volunteers enjoy what they are doing. Allow for those fun moments to happen. Your volunteers may not completely finish the task at hand, but if they had fun attempting it, they may come back another time to finish! If you bash their efforts, you will lose them forever. Understand that their help moves the mission needle, and gets you one step closer towards meeting that mission.

4.     Bring Snacks

Do not anticipate that people will have eaten before arriving to help. Life gets in the way and, if you live in Atlanta like I do, you know that even 20 minutes sitting in traffic can make you “hangry.” Have something healthy like protein bars or apples. However, know your audience! If you have youth volunteers, add Munchkins, a box of clementines, and hot chocolate. Or if you have a Millennial crowd, add happy hour fare or make arrangements to meet afterwards at a local establishment. (Cheers!)

5.      Recognize Your Volunteers

We have seen that there are now “national days” for anything! Well, there are actually 15 days that are dedicated to thanking volunteers. Even though many volunteers do what they do for the good of it and not for the recognition, this is still a key element for managing and retaining your volunteers. Taking the time to sincerely thank each person validates their efforts and helps them feel appreciated. No one likes for their work to be summarily dismissed. 

Volunteer retention is highest with organizations where volunteers feel wanted, cared for, and appreciated. Pebble Tossers used to present a Youth of the Year award, but we learned that volunteers (and their parents) did not want to self-nominate. They did not want to seek attention or seem boastful. So, we have found that recognizing volunteers with the President’s Volunteer Service Award is subtle and private, yet very meaningful. Volunteer recognition should be honest, sincere, and frequent. The recognition can spark conversations, create new connections, and build new brand ambassadors for your organization. 

These five tips help connect volunteers with your mission. You are gifting to them your organization’s vision, and inviting them to take that gift and create ripples which share that mission throughout their communities. This may be the reach you needed to grow your organization or solidify your reputation. This reach, when coming from people other than yourself, not only validates you and your mission, but the effort of all the other volunteers as well.

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Jennifer Guynn is the Co-Founder and Executive Director of Pebble Tossers, Inc., a youth development organization which empowers and develops youth into responsible citizens and lifelong volunteers. In 2016, she was appointed by Governor Deal to the Commission for Service and Volunteerism for the State of Georgia.

An Atlanta native, Jen attended St. Pius X High School, graduated from Furman University, and resides in Dunwoody with her husband, Mike, their three children, and two rescue dogs. Find Pebble Tossers online, and via Facebook, Instagram, and Twitter. You can find Jen on LinkedIn and Twitter.

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I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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Ask the Experts: Resolutions and Goal Setting

Each month, I invite guest contributors to speak about timely, relevant, and sought-after topics that are important for cause-focused organizations like yours to be aware of as you grow. For January, I've invited Robert Carnes to talk about resolutions and goal setting. There's no better time for a fresh start than the New Year!

People have been setting New Year’s resolutions probably as long as there have been new years. Nearly as frequent as the resolutions is giving up on said resolutions. There’s something intoxicating about a fresh start that makes people unrealistic about their own expectations, but even with the best of intentions, they typically don’t last.

Most people just give up making resolutions altogether—and frankly, that’s better than kidding yourself every 365 days. However, there are better ways to launch yourself into the New Year and actually accomplish something in 2018.

Let's talk about how you can realistically set and accomplish your goals this year.

Q. What are the latest trends in annual goal setting?

A. The most popular New Year’s Resolutions in 2017 were essentially the same as they’ve always been—eat healthier, exercise more, get organized, spend less, and travel. Basically, people are always going to seek the same things to improve their lives.

One trend I’ve heard about recently is setting smaller, shorter-term goals. Rather than trying to set a resolution for the entire year, make one for each quarter that stands alone, or adds up to a larger goal. Three months is a more manageable scale for most people compared to 12 months.

This also allows you to reevaluate your goals every quarter, rather than annually. Continually monitoring your progress helps you to be more flexible and accountable. Start small and win big.

Q. What is the biggest mistake you see people making with New Year’s resolutions?

A. Unrealistic expectations. New Year’s couldn’t come at a worse time. Every year, it’s scheduled right after New Year’s Eve—a night everyone intentionally stays up late and indulges. No one wants to get up early and work hard on January 1—so you’re already off to a bad start.

Instead of a sweeping gesture to make ourselves feel better in the moment, it’s much better to set goals we can actually follow through on. So, set a less ambitious goal that you can expand on later. These are practices you can turn into habits, rather than burning out by February.

In his book Finish, Jon Acuff recommends cutting your goal in half. So, if you want to write 30 blog posts this year, set your expectation at writing 15 posts. Because writing 18 posts by the end of the year is better than getting overwhelmed, giving up early, and not writing any at all.

 

Q. What is your best piece of advice?

A. Make your goal something you actually want to accomplish. Are you setting goals out of guilt or peer-pressure? If so, odds are that you won’t actually achieve them. Internal, positive motivation is much more powerful than guilt.

But even goals you enjoy can lose their flavor over time. So inject some fun into the mix to prevent burnout. Celebrate small victories. Reward yourself for hitting benchmarks. Involve other people to keep you accountable and motivated.

Remind yourself why you’re pursuing this goal in the first place. If it’s something you enjoy and truly desire, that should help keep your attention focused all year long.

Q. What is one thing readers can do this week to improve?

A. Pick one small thing to accomplish towards your goal. Instead of trying to run a marathon, start with the first mile. Instead of writing a book, write a blog post. Often, people fail to meet their goals because they get overwhelmed and can’t see any progress.

Giving yourself smaller, attainable steps builds momentum towards a larger achievement. It’s also much easier to know what you’ll be able to finish this week, rather than by the end of the year. Don’t worry about staying perfect—focus on finishing what you can do today.

Q. Anything else we should keep in mind?

A. The most important thing is consistency. A small habit maintained over time can lead to big things. Goals come and go, but habits stick around.

The key to making a difference in your life is creating sustainable practices that have a positive cumulative effect. Do good work that will allow you to do even more good work in the long term.

And one of the best ways to keep a good thing going is not quitting when it’s no longer perfect. If you miss writing a blog post or scheduling your social media next week, don’t give up entirely. Give yourself a pass and prepare to get back on track. You’re never going to be perfect—focus instead on being better.

6. Do you have any resources that would be helpful so people can learn more?

• Jon Acuff has become an expert on achieving goals. His 30 Days of Hustle online course was one of the reasons I was able to publish my first book last year.

• Another great resource from Jon Acuff is his new book I mentioned earlier, Finish. It’s all about ignoring perfectionism and getting real work done.

• Jeff Goins has also got a lot of practical advice and encouragement, especially for writers. His new book, Real Artists Don’t Starve, is all about making a living from work you actually enjoy.

• If you want an example of the extreme, check out Month to Master—one man’s journey to master one new thing every month for a year. Not recommended for everyone, but definitely entertaining.

And here are a few more resources from KP:

• Michael Hyatt's podcast episode on how to design your year.

• Check out this article on how to avoid focus failures.

• This video from a coach I follow was incredibly helpful for me on how to "un-attach" from your goals.

• Design Your Day is a great read to help you manage your schedule—and it's short!

Wishing you a joyous and prosperous New Year!

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Robert Carnes is a writer and storyteller. He's the author of The Original Storyteller: Become a Better Storyteller in 30 Days. Carnes also works as a managing editor at Orange in Atlanta.

• Website: www.jamrobcar.com

• Twitter: www.twitter.com/jamrobcar

• Instagram: www.instagram.com/jamrobcar

• LinkedIn: www.linkedin.com/in/jamrobcar

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I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.

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