How to Make Your Nonprofit Stand Out Online

Nonprofit friends - If you’ve been wondering how to attract more donors, today’s post will give you a whole new perspective. Right now, you’re out there trying to find new donors in all the nooks and crannies of the internet, at networking events, and in any other place a they might sit still for 10 minutes.

But what if prospective donors could find you instead?

It may sound like a dream, but Madeline Kardos of Candid is going to show you where these elusive donors are already looking for new nonprofits to support, and how you can stand out online in their eyes. This is such great information, and with a little bit of elbow grease upfront, you can show off your good side no matter where people are searching for causes they care about.

Your nonprofit has a well-maintained Facebook page and maybe even an Instagram account. You’re probably thinking, my nonprofit looks awesome online, right?

Well, not exactly . . . Although your social media accounts are important pieces of your organization’s online presence, you need to check out other places to make sure your nonprofit looks positively brilliant on the Internet.  

WHY IT MATTERS

Donors want to know that the charities they give to are legitimate organizations. They also want to know how nonprofits use their donations. More and more, donors are turning to sites such as BBB Wise Giving Alliance, Charity Navigator, GuideStar, and Network for Good to gain information on nonprofits before giving.

For years, millions—that’s right, millions—of people have used GuideStar to research their giving. Today a service of Candid (GuideStar and Foundation Center joined forces in February 2019 to create a new organization called Candid), GuideStar amplifies your nonprofit’s online presence. If your organization is registered with the IRS as tax exempt, you’re already in the GuideStar database. (If you aren’t registered with the IRS, check into getting listed.)

Plus, if your organization is on GuideStar, it’s also on more than 200 charitable giving websites and applications—such as AmazonSmile, Facebook Fundraisers, Network for Good, and all major U.S. donor-advised funds. All of these sites are powered by GuideStar data.

But what do people see when they view your Nonprofit Profile, either on GuideStar or on our partner sites? If you haven’t updated your profile, the information in it will only be from your IRS records. You can, however, gain access to your profile and update the information.

Updating is free. It lets you show that your organization is more than an IRS designation (public charity, private foundation, etc.) or financial ratios. Updating lets you talk about your mission and programs in donor-friendly ways, keep the list of your board and leadership up to date, discuss your goals and strategies, and share contact information.

And when you update on GuideStar, you simultaneously update your information on our 200+ partner sites, all in one go.

Here’s a quick example. I once assisted a man who had spent six months correcting his organization’s address on 80 different websites. Unfortunately for him, GuideStar was his last stop. If he had come to GuideStar six months sooner, all 80 (and more!) of those websites would have been updated much, much faster. Plus, he would have corrected his address on popular crowdfunding sites like Facebook Fundraisers, so if he received a check it would be sent to the right place. 

Enough talk, right? Let’s get down to what you can do NOW to make your nonprofit stand out online.

3 STEPS TO STANDING OUT

1.  Gain Access to Your Nonprofit Profile

Start by becoming a manager for your organization’s profile. For security purposes, we approve who receives access to each profile. Get started with this step-by-step guide.

Please note, we strongly recommend that you create an account on GuideStar using an email address associated with your organization. This proves to us that you’re connected to your organization in the easiest fashion. For example, if I wanted to gain access to Candid’s profile I would use my candid.org email instead of my Gmail address.

Claim Your Profile

2.  Earn a GuideStar Seal of Transparency

As you update, you’ll receive one of our Seals of Transparency. The Seals are based on the information that funders and donors need to make informed giving decisions.

There are four Seals:

• Bronze provides basic information (i.e., primary contacts, program descriptions, etc.)

• Silver shows your basic finances

• Gold explains your long-term goals

• Platinum illustrates the progress that you’ve made year to year

The amount of information you add to your profile determines which Seal you receive. Once you earn a Seal, you can post it on your website and include it in your marketing materials to demonstrate your commitment to transparency.

Unsure where to start? We have resources for you! Check out what’s needed to earn a Seal of Transparency for your nonprofit. Even better, if you want to draft your responses before adding them to your profile, here’s a profile template you can share with peers or pass along to your executive director.  

Learn More

3.  Share Your Good Work

After you update your profile, let the world know! The more you promote your profile, the more recognition it will receive. Once you earn a Seal of Transparency, you have the ability to share an image of the Seal on your website or in print publications. Plus, we have sample social media posts and press releases for you to use!  

IN CONCLUSION

Once you’ve updated your Nonprofit Profile on GuideStar, your organization will look radiant on not only on Facebook and Instagram, but also on 200+ charitable websites and applications. Updating your profile is a major step forward in creating a positive online presence for your nonprofit and will help potential donors and funders learn more about your organization.

Although we’ve reached the end of this blog post, it’s not where we part ways. You can always reach out to us for help while gaining access to or updating your profile by visiting help.guidestar.org. We hope to hear from you soon!

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Madeline Kardos is the marketing and communications associate for Candid. She writes all kinds of content and leads trainings to teach nonprofits how to update their Nonprofit Profiles on GuideStar.

Before joining the nonprofit world, Madeline started in content marketing, writing for companies in San Francisco, CA.

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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How to Wow Supporters After Your Event

If your nonprofit has a big fundraising event on the calendar, and it probably does, this is one post you won’t want to miss! Event planning is extremely popular in the nonprofit sphere, but it also takes a lot of effort and time, am I right?

You absolutely want to make the experience top-notch for current and prospective donors. Please do that first. However, there’s a vital piece of event planning that often gets left out: the follow up. It’s not the most exciting thing to talk about, but I can’t stress it enough.

Having a solid follow-up plan is part of what makes an event strategic for your organization, and not just something you do every year.

It’s also what increases your return on investment (ROI), especially considering events may not be as profitable in the long-term as you might think.

You’ve put so much hard work into planning this event, and an excellent follow-up strategy makes it more effective. What you say and how you say it could mean additional donations, recurring donations, and higher attendance at the next event. That’s why today’s post matters.

And it comes to you from my new friend Erin at Funraise, which a super sweet nonprofit fundraising software built by nonprofit people. (I’ve taken the backstage tour, and it’s pretty awesome!) Okay, back to today’s post. I think you’re going to like it!

Congrats, Fundraiser, the big event day is behind you! Hopefully, you’re propping up your feet and giving yourself a pat on the back for a ginormous job well done. Fundraising events are no small feat, and it can feel awesome when that behemoth is behind you. After you’ve taken some well deserved R&R, it’s time for the next phase of the event. No, we don’t mean cleaning up/organizing the event supplies that've taken over your office. It’s time for event follow up that'll wow supporters and attendees.

Attending an event should be an excellent experience for supporters, and extending that warm, fuzzy feeling beyond the event is an exciting bonus for them. It’s a chance for you to build BFF-status relationships with donors.

Follow up is critical: not only does it give you an opportunity to extend a heartfelt thanks, but it also opens the door for you to establish your nonprofit as an organization that genuinely cares about relationships. And that’s something you can take to the bank.

Follow up strategies for 1 to 7 days after the event

The first phase of event follow up is what happens immediately afterward. Typically this is a thank you for attending and donating (because they donated... right?). If your organization wants to build relationships beyond the event, this is a must.

Here are some ways to say thank you that'll make a lasting impression.

Pick up the phone and say thank you

Calling attendees is an easy thing to do the day after the event that leaves a big impression on donors. If you had a lot of attendees and donors, prioritize your call list by first following up with donors who made the most substantial gifts or strategize by calling first-time donors. If you need help getting through the list, ask a board member to come in for an hour to make some calls.

Send a day-after email to everyone who attended

Use this email to share how much money the event raised and what the funds will be earmarked for. This touchpoint allows you to show attendees the next steps for engagement, such as signing up for your email list or following your organization on social media. Schedule the email in advance so you can relax a tiny bit post-event.

Record personal thank you videos

Did you know there are video services that can help you make a custom thank you video for each attendee and supporter? Services like BombBomb make it possible, and it’s a delightful surprise in someone’s inbox. Short, personalized videos are an unexpectedly wonderful alternative to mass emails if you’re looking for something a little more personal.

Mail a handwritten thank you note

How awesome is it to get a card in the mail these days? Much more awesome than getting endless flyers from the local pizza joint. Make your supporters’ day by sending them handwritten thank you notes after the event. You could even create a custom postcard that includes a powerful image or two from the event, so they have a memento.

Bonus: This is a great engagement opportunity for your board members. Ask them to come by the office and write 10 cards each. You’ll be done in no time.

Jump on the text train

Using the same service that you send text messages with, send out a quick "TY for the amazing night! We hit our fundraising goal!" text. You can point supporters to your website to check out groovy event photos or tease them with the exact amount that was raised. (Sneaky tactic—if you didn't hit your goal, they may send a post-event donation.)

Tip: It can be helpful to block off time in your calendar in advance for event follow up. Also, if you anticipate having a lot of follow up to do, schedule emails, order mailers, or set up text messages before the event. Organize some volunteer or board members ahead of time to lend a hand.

Keeping in touch and building relationships

Follow up with supporters doesn’t end after the initial post-event thank you. You’re now on the path to creating life-long relationships with them, so it’s essential to have a game plan. Here's how you can keep in touch with supporters to build relationships that outlast the event.

Send a survey

It’s super valuable to know what supporters thought of your event. Feedback from people who were there means you'll be able to plan a solidly successful event year after year. Asking for feedback also signals to supporters that you value their opinions and feedback, which in turn builds trust. Put together a short survey that you can send them in the weeks after the event, or as you prepare for next year's big event.

Share impact stories

We heart storytelling. Sharing stories that make your donors’ hearts flutter is a great way to build transparency and show donors the impact of their giving. If you fundraised for a specific initiative or program at your event, find a story related to that.

Ask your supporters to share their giving stories

The social proof of giving stories is solid gold. In your follow up with supporters, connecting your supporters with the results of their giving and having them share is something you can do to engage them and recognize their support.

Add a personal note on future snail mailings

You might send event attendees snail mail down the road: an annual report, a newsletter, or even a direct mail piece. Personalize it by adding a short handwritten note, making the mailer feel less like a mass blast, and more like recognition of the relationship you have with attendees.

Create a video

Video is an awesome way to connect with supporters and attendees. You could create a special year-end video to talk about your organization’s impact and tie in the role your event played in it. These days, video doesn’t have to have a slick production value to be impactful so pull out your smartphone and hit record.

As you prepare for your event, you probably have pre-event communications and marketing planned. Consider expanding this plan to include post-event follow up for at least three months following the event so you can organize your follow up strategy ahead of time.

Events are an excellent way for your organization to build community, grow awareness, and gain support. Capitalize on the momentum from your event with follow up that shows supporters that you're more than just a one-note organization. Your nonprofit values relationships and you’re in it for the long haul.

If you’re serious about becoming an event follow-up master, check out Funraise’s Events & Ticketing solution where nonprofits can easily set up follow-up email automations via seamless integrations with MailChimp, Constant Contact, and other email marketing platforms. Also manage everything from event registration and ticketing to collecting donations, all in your donor CRM. No more letting prime relationship-building opportunities slip through your fingers!

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Erin Booker is Head of Content at Funraise. Funraise provides innovative and friendly fundraising technology built on a foundation of nonprofit experience. We've found a way to raise the funds and the fun.

Visit www.funraise.org and follow us on Facebook, Twitter, Instagram, and LinkedIn!

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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Note: I’m an affiliate for Funraise, which means I may get a small commission from sales purchased through this site. But I only recommend products and services I think are valuable!

Why Nonprofits Need Influencers To Grow (And How To Do It Right)

Have you heard the buzzword “influencer” and wondered what the heck it was? Or if it’s a familiar term, have you struggled with how to find one of these elusive creatures to work with your nonprofit? Well, never fear—today’s post is for you.

While influencers have always existed, the Internet Age has given them new meaning, as well as new ways to capitalize on their popularity. (Cue the Wicked soundtrack!) Social media brought with it a whole host of new job possibilities. I mean, 15 years ago, we all would’ve laughed someone out of the room who said people would pay to watch another person play video games. But, here we are…

So, if getting an influencer to spread the word about your cause is on your To Do List, Kayleigh Alexandra of Micro Startups is going to break it down for you. I’ve seen social impact organizations have great success with this tactic, so I’d encourage you to give it a try and see what happens!

Growing your nonprofit can be tough. Aside from competing for attention against so many other worthwhile nonprofits, making donors care about a cause is a big task. Thankfully, influencers are here to make all of that a breeze.

It’s important to make time for your nonprofit marketing, and using influencers doesn’t just save you time—it’s also highly effective. Keep reading to find out how your nonprofit can benefit from an influencer collaboration in 2019.

What are influencers?

While you might not know exactly what influencers are, you’ve probably already encountered them without realizing it. Influencers are social media stars, tastemakers who command significant influence over their followings online.

There are countless examples of online influencers: Kim Kardashian, Marie Kondo, Jake Paul, Huda Kattan, Andrew Bachelor, Gary Vaynerchuk, Joanna Gaines—the list goes on. And for every influencer, there are ten more examples of brands partnering with them for a marketing campaign.

Influencers can be divided into two, broad categories: macro and micro.

Macro-influencers are the A-listers of the influencer world. With social followings in the high hundred-thousands or millions, these individuals are renowned the world over. Consequently, any brand looking to collaborate with them can expect to pay correspondingly high prices.

At the other end of the scale, however, are micro-influencers. These social stars typically have a follower count of around 10-100K.

While they are less well-known than their macro counterparts, micro-influencers enjoy a closer relationship with their followers. They occupy niche areas such as specific beauty subsets (think makeup tips for women with vitiligo), eating gluten-free, or mental health. Their community is intimate and closely-knit, and they’re more affordable as a result of a smaller follower count (though still substantial).

Why do nonprofits need influencers?

We’ve established the difference between macro- and micro-influencers. The former has a large following, so partnering with a macro-influencer for a marketing campaign gets your nonprofit seen by the masses.

But this isn’t the goldmine it first seems. The fact is, while macro-influencers generate more awareness, their campaigns lack engagement.

Research shows that when an influencer’s follower count reaches 1K, the ratio of likes to comments peaks. And when an influencer’s followers exceeds 100K, engagement starts to level out.

Micro-influencers, on the other hand, reach a far smaller audience but with much higher engagement. Their close bond with their followers means their content is received on a deeper, more meaningful level.

And for nonprofits, engagement is crucial. You could create a macro-influencer campaign that reaches 10,000 people. But if those people don’t care about the campaign—if they don’t engage with it—then it will fall flat.

Nonprofits need micro-influencers because the success of their initiative hinges on making people care, and influencers can make that happen.

How do I choose the right micro-influencer?

The key to a successful nonprofit-influencer campaign lies in choosing a micro-influencer who aligns with your nonprofit’s values.

Start with what your nonprofit stands for and the work you do, and go from there. For example, if you work with sufferers of anxiety and depression, a mental health influencer would be an ideal choice for your nonprofit.

You can find micro-influencers in a number of ways. There are plenty of influencer marketplaces that let you easily find influencers, sorted by industry, follower count, social profiles, and more.

But for a quick fix, simply scope out other nonprofits operating within your niche and see who they’ve partnered with. Take a look at their blogs and social media accounts to identify any influencer campaigns, and contact the influencer in question to request a collaboration.

Alternatively, you can search hashtags on social media to see what influencers are already talking about, and what causes might be of interest.

How to launch an influencer campaign for your nonprofit

You know the what and the why. Read on to discover some great influencer collaboration ideas that will grow your nonprofit.

Get your micro-influencer to tell your nonprofit story.

Micro-influencers are characterized by their special relationship with their followers. The interactions influencers have with them are genuine and meaningful—they are real. As a result, they enjoy an honest, trusting follower relationship.

This is a boon for nonprofits. The general public is numb to marketing, either switching over when an ad comes on TV, or switching off when they see one online. But when micro-influencers extoll the benefits of a nonprofit, their followers pay attention.

Use this special relationship to your own advantage and get your chosen influencer to discuss in depth why they partnered with you. They should outline your various initiatives, highlight the work you do, and even meet and interview someone your nonprofit has helped in the past.

Launch a UGC donation matching campaign.

Most brand-influencer partnerships use a contest, competition, or giveaway to grow their business. And while some nonprofits might benefit from this, an even better, albeit similar, idea is to launch an influencer-led user-generated content (UGC) donation matching campaign.

Donation matching is simple, but effective.

Your chosen influencer gets their followers to share an Instagram photo centered around a theme (e.g. if you’re an animal rights nonprofit, they might share a photo of their favorite animal) with a branded hashtag, following and tagging your account. For every photo shared, your micro-influencer donates $1 (up to a given value).

This strategy doesn’t just give you a quick donation boost. It also invites interaction with your social media followers. It creates a conversation with your followers, involving them with your nonprofit work and making them care.

A UGC donation matching campaign also gives your nonprofit a valuable publicity boost, netting you new followers and growing your Instagram account. Combine this with National Giving Day for an added promotional boost.

Involve your influencer to reach unengaged individuals.

Many nonprofits struggle to make their work seem real to donors. For example, let’s say you’re a nonprofit working with individuals suffering from Lou Gehrig’s disease. You might find it difficult to make people with no experience of the disease connect with your cause on a meaningful level, simply because it feels too distant.

Micro-influencers are the perfect conduit for breaching that distance. Invite your influencer to see first-hand the vital work you do, and encourage them to share their experience on social media.

Of course, sensitivity and confidentiality is crucial here. But when you and your micro-influencer work together to create a nuanced, insightful social campaign, you turn otherwise indifferent individuals into engaged, committed donors.

Influencer collaborations are an effective and affordable marketing strategy for nonprofits. They drive engagement and get your organization seen, helping you reach a whole new audience of potential donors who might otherwise not know your nonprofit. Use the tips above to create an influencer partnership that grows your nonprofit now and well into the future.

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Kayleigh Alexandra is a writer at Micro Startups, your go-to place for charity news and insight. She loves writing about all the great nonprofits, startups, and entrepreneurs that make waves in their industry. For more of her work, check out the blog today @getmicrostarted.

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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Your Budget: Go From Cursing to Championing

One of the reasons I love inviting guests to post on this blog is so that they can talk about topics that I probably wouldn’t address myself. And right at the top of that list is budgets! Numbers are something I always struggled with in school (while I excelled in English), so it’s better for both of us that I stick to what I’m good at.

Enter Steve Fredlund. He and I met several months ago in a Facebook Group, and when I saw that one of his areas of focus was budgeting and money management for nonprofits and small businesses, I jumped at the chance to feature his expertise.

I really loved the way Steve talks about “transformational” budgeting in this post, and think it will not only shed some light, but challenge your social impact organization to value money differently in the process.

BUDGET. A 6-letter swear word to many nonprofit leaders and small business owners. It’s about penny-pinching and the restricting of ability to get things done. It’s the mechanism by which a number-crunching, introverted analytic hinders team creativity. Right? 

Yes. Because most of us see it this way, this is precisely what it becomes. Consider how budget discussions and approval are communicated in your organization. For many, it sounds something like, “Well, it’s that exciting time to set the budget again,” or “Sorry, guys and gals, we have to work on the budget,” or “Let’s get the budget stuff done so we can get on to the real stuff we need to talk about.” 

Why You Need to Rethink Budgets

Budget communication both reflects AND creates culture. It gives insight into leadership perspectives on budget, which gives insight into how leaders think about budgeting as a potential tool to move the organization forward. And usually, budget communication is extremely negative or, at minimum, apathetic. But your cash flow is an asset and it is your responsibility to leverage that asset as effectively as possible in support of the overall mission and strategic priorities of your organization. Anything short of that is a suboptimal use of one of your biggest assets, and is a gap in your overall leadership. 

Your finances carry vast amounts of potential energy, just waiting to get released. Your job as a leader is to recognize the full potential energy and release it to maximize achievement of the vision and strategic priorities. I want to encourage you to shift your paradigm about finances—to recognize that great organizations are able to fully release their power and leverage it for success.

3 Budgeting Exercises for Social Impact Organizations

Here are three things you can do to increase the value of your budgeting process, while also changing your perspective about the role of finances in your nonprofit or social enterprise:

1. Strategy-based budget.  List out all of your major strategies, goals, or initiatives. Then assign each a percentage (totaling 100%) indicating how you WISH all of your available funds were allocated. Do this without regard to your knowledge of the current budget and only consider non-fixed costs. Basically, you are saying, “This is how I wish all of our discretionary spending was allocated.” Then, take this to your finance team and ask them to complete this exercise with the actual spending; have them include a bucket somewhere for the “fixed costs,” and with all remaining expenses, have them allocate out to the same categories you defined. Compare what you find. Eventually, I encourage organizations to create budgets starting first with developing a desired allocation of resources and then building the budget; but for now, this exercise will provide insight into any major disjoints in spending. It will also help you realize how many of your expenses are fixed, to see if there is any way to move spending into discretionary.

2. Gain outsider perspectives.  An interesting exercise is to give your current budget (or actual spending) to several people unfamiliar with your organization and ask them what they think your vision and priorities based on your budget. You can get tremendous insight from this exercise. This is similar to having new people to come into your building or office and ask what they think your priorities are based on your environment; it creates fascinating discussions.

3. External research. It’s amazing to me that very few nonprofits and social enterprises have an understanding of how similar organizations are allocating their budgets. I ask, “How does this compare to your competitors?” or “How does this compare to similar nonprofits?” and rarely do they know. Comparing to others can provide great insights, not only for competitive advantage, but to start the conversations about how you could become more effective in your spending.

 There are many more considerations in maximizing your financial investments, and improving the perception of the role of budgeting, but these three are a good start. How you spend your money is more than just a necessary evil. It is as important as the staff you hire, connections you make, and products or services you provide. Every dollar of your revenue is an asset; are you investing it in a way that maximizes your impact or helps you best reach your goals?

Avoid the 5% Rule

When the next budget cycle comes up, consider avoiding the typical process that simply adds 5% to every budget item from last year. This is the central mistake in budgeting for impact; to start with what has been done in the past and making minor tweaks. Using the prior budget to determine the next budget is akin to starting with current policies and procedures to set next year’s strategies.

If you want a transformational budget, then realize that the budget is an “output” and not an “input.”  The budget process starts with what you are ultimately trying to do (your vision, mission, or purpose). From there, you determine your key focus areas for the next one to three years, which leads to your key strategies and, ultimately, to the execution of those strategies. It is from these decisions that the transformational budget emerges. 

Imagine running a nonprofit helping to alleviate the issue of clean water in which 20% of last year’s budget supported efforts in Rwanda and 10% supported Nepal. There are some significant political and world relief changes resulting in far less need for the organization to continue working in Rwanda. Strategically, the organization decides it needs to move staff and facilities to Nepal, but the budget setting is based on last year and the funding to both Rwanda and Nepal is increased slightly, creating a huge disjoint in strategy and funding.

This may be a ridiculous example that would not actually happen in practice, but it’s only ridiculous because of the dramatic nature of the shift. How many smaller shifts are happening every year without the budget reallocation to support it? Many cause-focused organizations know the areas they need to move focus toward, but most use a “last year plus” method for budgeting. The end result will always be a disjoint between impact and financial support.

As a social impact organization, take time to celebrate every dollar coming in. These funds are more than just “money;” they represent the opportunity to have impact. But the ball is now in your court. What are you going to do with that opportunity? The more impact you can have, the more opportunity you will attract; and conversely, the poorer you manage your opportunity, the less opportunity you will have. 

Get Excited About Budgeting

Get excited about strategizing how those funds can be used to maximize impact or profitability. Have leadership discussions that start first with your vision, mission, priorities, and strategies, considering how to optimize movement toward their achievement using your finances. Think less about budget constraints and think more about budget opportunities.

When you have a budget that is lined up with your overall strategies, it generates creativity among each budget manager to truly optimize those funds to carry out their strategies. Further, having a budget aligned with strategies creates peace of mind for leadership (and all stakeholders), knowing that all assets are working together to carry out the desired impact of the organization.

Start seeing budget and finances differently, and you will be on your way to leveraging it most effectively—to maximizing your impact; to achieving your vision.

If I can be of any assistance, feel free to give me a shout at steve@stevefredlund.com or 651.587.5435. You can find out more about me at stevefredlund.com. 

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Steve Fredlund, FSA, MBA, SWP has 30 years of experience in Fortune 500 companies in primarily financial and analytical roles, with another 10 years in nonprofit roles including staff, board, founder, executive, and volunteer. He currently does independent consulting, coaching, and speaking focusing on small businesses and nonprofits. Steve helps individuals and organizations clearly define what success means to them, and then figure out how to get there. More information is available at stevefredlund.com.

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I’m Kristi Porter, and I help cause-focused organizations understand and execute effective marketing campaigns so they can move from stressed to strategic. Your resources may be limited, but your potential isn’t. Whether you’re a nonprofit, social enterprise, or small business who wants to give back, I’ll show you how to have a bigger impact.

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