Social Media

4 Insider Reasons Interns are Motivated to Help You

I've already made a couple of big, business decisions in 2018, and one of those was to hire interns. I'd know for a long time that I eventually wanted to bring in some spry, young talent, but a couple of things were holding me back.

First, I didn't feel "successful" enough to bring anyone else into the mix. I still don't know what "successful" enough meant/means to me, but I finally decided it was time to put that thought to bed. I had valuable lessons to teach someone, and it was time to start imparting.

Second, I knew it would take some legitimate time and effort to get things in place and delegate. Most of us feel like we move at the speed of light, and slowing down isn't an option. But, again, I needed to take a step back. The reality is that I needed extra help, and there were people available to assist. And once I got things up and running, the hard part was over. So, in the end, I got over myself and found two, fantastic interns. 

So, here's the first of what I hope will be many blog posts from Megan Westbrook:

4 Insider Reasons Interns are Motivated to Help You

February is rapidly coming to a close (I know, I can’t believe it either) and amidst all of your New Year’s resolutions and scrambling during the busy, first few months of the year, you may have started feeling a bit overwhelmed and stressed. You know what might help you? Interns. And who better to talk about interns than an intern?

 

Internships not only benefit interns but also benefit you, a business owner or employee.

I know it may seem daunting at first, and you might feel like you’re only adding more to your plate by having to create an internship program. Yes, it does require some extra work to get a program up and running, find interns, and then get them acclimated. However, once it’s in place, you’re set, and you will continue to reap the benefits of having one or two extra sets of hands.

Interns take some of the weight off of you by helping to alleviate the day-to-day, back-end, or miscellaneous tasks that can take up too much of your time. Interns allow you to focus on the bigger picture and your larger projects, instead of freaking out over a mile-long to-do list. For example, those of you who hate technology, social media, and/or emailing (understandably so) should know that interns are more than likely to be knowledgeable and more interested in doing these kinds of tasks. Score!

Although many businesses are starting to pay interns now, there are still plenty of internships that are unpaid, and that’s totally ok! You can still secure interns without breaking the bank, so all you entrepreneurs with new businesses can breathe easy. I guarantee you that there are people out there who will still be willing to help you, so don’t let that hold you back from seeking them out! This is especially true when they believe in your cause.

Now you may wonder what an intern gets out of all of this. Why would someone be willing to help you and your business, possibly without pay? There are actually several reasons why someone may seek out an internship, and it really is a win-win situation.

The easiest and most common source of motivation is to fulfill a college requirement or credit.

Often times, colleges require students to have an internship during their last semester or last few semesters in order to complete their degree plan. I know it was required for me during my final semester as a journalism and public relations major, and I know it is considered a required credit for many areas of study.

Universities will usually assist in the internship process, either already having established relationships with businesses, or helping students find opportunities. And even if it isn’t required, internships are still highly recommended, as they allow students to apply what they learn in class to real life situations. Which brings me to my next point . . .

 

Internships allow the intern to gain experience in a certain field or explore new areas of interest.

Interning is a great way to find out what you like and what you don’t. If someone is, say, an early childhood education major and starts student teaching at a local school and realizes that they actually don’t have enough patience to deal with 15 elementary-school-aged children at once, they may want to reconsider their career path.

Personally, I got out of college and realized I still had absolutely no idea what I wanted to do with my life. So I got a regular 9 to 5 job and decided to explore my interests on the side by getting, you guessed it, internships! There’s so many career options to explore. Sometimes it’s best to shop around a bit before investing in one.

Jobs are not one-size-fits-all. Different people will be better equipped for different things. Internships are the perfect opportunity for people to explore new paths and figure out where they truly want to be and what they want to do. Some know for certain exactly what they want to do, and I’m jealous, but interning is still an amazing opportunity to gain valuable experience for future careers. More experience never hurt anybody, and especially not when it’s benefiting you!

Gaining an internship also allows interns to build and expand on their skill set and resume.

This is real life experience we’re talking about. While still important and valuable, lectures can only teach you so much, and let’s be honest, most college students are probably scrolling through Instagram or falling asleep during their lectures anyway. It’s getting out in the field and really working in it that is going to prepare them for a career and for life in general. You have the ability to provide someone with this experience.

Internships teach various skills, from time management to written and oral communication to maybe even operating Outlook at the most basic level. (I used this all through college and only realized once I got a job that there was a calendar function. How? I do not know.) “The more the merrier” applies well here. More internships means more skills means a merrier recent graduate or just someone trying to discover the right career path.

This is exactly what motivated me. I have a variety of interests, and interning helps me explore them and figure out what I am best at and what I would like to do career-wise. I am learning new skills and fine-tuning the ones I already have, so that I can better serve myself and whatever career I choose.

I’m here writing this because I was given the opportunity to learn more about publishing, promoting blog posts, and how to better use other forms of communication like social media. I am learning how to navigate around new platforms and improving my writing skills, as well as exploring new avenues.

Even better, I can add these new skills and experience to my resume. This is vital in finding and securing a job. You need experience, plain and simple. That, and a bit of luck and a few connections. Speaking of . . . 

 

There are abundant opportunities to network and form connections with different people and business professionals as an intern.

Networking is key. Building successful relationships with people, career related or otherwise, is a beautiful thing. Networking gives interns the chance to pick more brains and connect with professionals who may be able to help them later. All while helping you grow your business.

Being an intern can provide someone with the opportunity to attend more events and/or meetings, which is a great way to meet new people. Socializing, introducing themselves, getting their name out, and making connections is a great way to determine what kind of job they want to move towards. Besides, now you have someone to take to all of your events, and you can instill all of your wise knowledge along the way.

There are various reasons why someone may be motivated to intern, accompanied also by a plethora of mutual benefits. If, as a business owner or leader, you can give someone the opportunity to explore their interests, gain more or new experience, build their skill set, add to their resume, network, and possibly fulfill college credit, all while helping to take some of your workload away, why wouldn’t you?

And if you’re wondering how to go about getting an intern, fear not! Check back in next week and you’ll have all the answers.


Megan Westbrook

Megan Westbrook holds a B.A. in journalism with a focus in public relations and a minor in Spanish from Georgia State University. An aspiring writer, her interests reside in blogging, social media, content creation, design, and photography. She is also a passionate social justice advocate and interested in nonprofit or cause-focused work. Megan is currently a receptionist at Servcorp in Atlanta, Georgia. 



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Internships not only benefit interns but also benefit you, a business owner or employee.

Kristi Porter, Founder of Signify

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


How to Woo Your Fans and Supporters

It’s the final week of our “business resolutions series,” and I hope you’re already making big progress on your goals this year! Before we dive into today’s topic, let’s recap, shall we? First, we talked about seven simple tools that build a strong small business foundation. Then, we talked about how to gain authority and trust at your organization through internal communication. To wrap up, we’ll discuss wooing your fans and supporters—and those who could be—through external communication.

You have to actually talk to the people who support you, right? Yes, of course, you do. However, too many small businesses that I speak with know that they should communicate with their customers and donors, but they don’t actually do it.

Marketing and communications usually gets shoved to the back burner, often because it’s just not prioritized. But to retain current fans and attract new ones, you’ve got to reach out. And to begin, you don’t need to be perfect, but you do need to get started.

So, while there are undoubtedly lots of ways to communicate with your customers, donors, and the people who could be, I’ll just highlight three areas that I think you should focus on for maximum impact.

How to Woo Your Fans and Supporters

Email Should Be Your Top Priority

Email, email, email. I can’t stress this enough. For talking to your previous and current customers and donors, this needs to be your top priority. Unless you’re sitting down over coffee with these lovely people, there’s no better way to communicate with your fans.

Don’t believe me? Think social media should be your numero uno? Did someone tell you email is dead? Consider two arguments.

First, how many companies, either for- or non-profit, do you readily give your email to? And how many more do you follow on social media? Yep, there’s no comparison. We’re all getting more and more stingy with our emails, so when someone willingly hands over their email, you should treat it as precious. You have a direct line to their hearts and minds.

Second, think about it this way: you own your email list. With social media, we’re all at the mercy of the ever-changing algorithms. The majority of our posts are filtered out, meaning only a fraction of the people that follow you see what you post. And even if you do get the hang of it, the algorithm will change again in a few months. Plus, we all know that some platforms are here today, but gone tomorrow. MySpace anyone? However, for better or worse, email has been our constant companion the last few decades.

As a marketer, this is frustrating, but as a human, I have to remember the “social” aspect of social media.

So, now that you’re thinking email might be a good idea, here are two ways to handle it:

  1. If you don’t already have an opt-in on your website, you need to think about adding one. An opt-in is simply something you give your list in exchange for their email. Examples include e-courses, lists, e-books, insider access, coupons, and more. This tactic will help you build your list, drawing in potential customers and donors.

  2. I’d like you to email your list at least once a month, and be consistent. We’re all creatures of the out of sight, out of mind variety, so you need to remind people that you’re still here and open for business. You may want to email them more frequently, which is sometimes recommended, but it sort of depends on your organization and other factors. Most people, though, send emails every couple of months, and only when they need something. Yuck! This is not the way to treat those precious emails and the people they represent. So, aim for monthly communication.

Social Media is Important, But Not Everything

People online are currently freaking out over the new Facebook changes that were recently announced, stating that content by companies will be less visible in news feeds. And, I agree, it’s a little scary. I also just dinged social media in the section above. But, no matter how you feel about social media (I have mixed feelings myself), it’s still important and necessary.

So, while I think you should focus on your email list, that won’t always help you reach those who don’t yet know about you. And you probably don’t want to email those who already love you every day and get a bunch of unsubscribes. Enter social media. It’s still an effective way to get your name out and keep it out there, but we’ll all have to try a little harder. But who has the time? This is why I switched to a social media scheduler.

While it’s true that posts sent by schedulers get less play than real-time, “native” posts (typed straight into the platform), for me, it was a matter of what would actually happen. I could have great intentions about getting on social media every day with new content, but the reality is that may not happen. I have too many other things to do, and so do you. This is why I went with a social media scheduling tool, and you can read all the details, as well as my review of 13 popular platforms, right here.

Definitely jump on social media and post in real time, interact with people, share pictures, and generally live it up when you can. But for those times you can’t, consider a scheduling tool. I’m glad to know that if my head is down, and I’m working on a writing project for a few days, my social media posts are still going out the door without me having to press any buttons. I’d rather have a few people seeing my posts than none at all.

Another social media option to consider is Facebook groups. There are millions of them out there, for everything under the sun. My suggestion would be to find a few that contain your target audience, and get active. Be helpful, make connections, and follow their rules for self-promotion. They definitely take time, but are a great and personalized way to build new relationships.

By the way, my friend Jennifer, who is a social media manager, will be talking all about these new Facebook changes, how to stay in front of your audience, and alternatives worth pursuing in my Facebook Group tomorrow at 1:00 p.m. EST. Join us!

Networking and Events Never Go Out of Style

We’ve covered a couple of online options, but you already know there’s no replacement for good, old fashioned face-to-face connection. So, it’s time to get outside your office and shake a few hands. This is still a terrific way to meet potential customers and donors, or even make deeper connections with those who already know and love you. (Bonus: It's also a great way to invest in yourself!)

For us introverts, this may or may not be a welcome suggestion. Me? I love being at home, but I also love attending events. But if you’re the kind of guy or gal who would rather have an email exchange than coffee with someone, then I’m sorry, you’re just going to have to push yourself for the good of your organization. #sorrynotsorry

You may choose to be an exhibitor, an attendee, or even a speaker, and all can be effective. You’ll likely need a combination over time. Obviously, you’ll get the most attention from a larger audience by speaking, but exhibiting and attending can allow you to have more meaningful and personal conversations.

But before you show up, I suggest doing a little event prep work:

  1. Follow the event’s social media or hashtag to start making connections ahead of time.

  2. Make sure your social profiles and website are updated.

  3. Don’t forget to bring business cards or handouts about your org.

(You can read more about each of these items here.)

The important thing is to make the most of the event. Of course, you’re probably showing up to learn, but if you can snag a few more fans, even better! Oh, and in case you’re looking for some cool, cause-focused events to attend, check out this list by Cause Artist.

 

Read the other posts in this series:



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Marketing and communications usually gets shoved to the backburner, often because it’s just not prioritized. But to retain current fans and attract new ones, you’ve got to reach out. And to begin, you don’t need to be perfect, but you do need to get…

Kristi Porter, founder of Signify

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


Top 5 Blog Posts of 2017

Since I pump out new blog content every week, it stands to reason that you may have missed a post or two in the hubbub of your workdays. But my goal is to continually provide marketing and communication information, resources, tools, and tips for nonprofits and social enterprises—and the people who lead and run them. I do this because I want to see you get noticed and grow.

However, if you're short on time and playing catch-up, I've done the hard work and narrowed it down to this year's top five posts. So, grab some coffee, a snack, and start reading . . . 

Signify's Top 5 Blog Posts of 2017

1. A COMPARISON OF 13 POPULAR SOCIAL MEDIA SCHEDULING TOOLS

Even as a marketer, I know that I should be marketing my blog posts much more than I am actually writing them, but they both have to get done, so my time is always split. It's a common frustration many of us share, right?

There are, of course, a lot of ways to get traffic to your site, but for most of us, the day in and day out formula revolves around social media. And if you spend several hours writing a blog post, but only promote it on social media a couple of times, it could easily go to the internet graveyard. #RIP

So, what's the solution? I think it might be a social media scheduling tool, especially if you do not have someone who is solely dedicated to your social media strategy. There are a lot of popular options out there, and I took the time to review 13 of them. None were perfect (though some come close!), and several were quite similar, but I think you'll find some great choices for your nonprofit or social enterprise.

Read the full post . . . 

 

2. 8 WAYS YOU'RE SABOTAGING YOUR LAUNCHES (AND HOW TO FIX THEM!)

Every launch is a big deal. It takes your valuable time and resources, not to mention oodles of effort. So, whether it's the launch of a new website, a book, a campaign, an event, or a product, it needs to get the job done. After all, you don't have time to waste. I know this because I know many others like you, and you've got too much on your plate for missed opportunities.

But what happens when a launch is just okay? Or maybe it's good, but it wasn't as good as you'd hoped. Or, sadly, what if it flops? (FYI, even successful launches have room for improvement.)

No matter which of these situations you find yourself in, I've observed a number reasons throughout my career in marketing, PR, and events (among other things) that may be causing you to unconsciously sabotage your launches. I'll touch on eight of them here. But don't worry, there is hope! I'll also show you how to fix them so that your next launch is your best yet.

Read the full post . . .

 

3. WHAT YOU NEED TO CONVINCE POTENTIAL SPONSORS AND PARTNERS

Whether you're a nonprofit or for-profit social enterprise, chances are that you're on the hunt for a corporate sponsor or partner. It could be for a long-term initiative, upcoming event, or special campaign. 

And why wouldn't you be? Corporate sponsors and partners bring in new revenue, as well as a new audience that is potentially untapped by your organization or cause. The benefits to you are crystal clear.

However, have you stopped to think about what you bring to the table? There's plenty in it for the companies you're asking as well. Never sell yourself short.

These kinds of collaborations are called "cause marketing," and friends, I have really good news. There is no better time for it, and I'm about to tell you why. The bad news is that you may have the wrong approach.

Read the full post . . . 

(By the way, do you need a sponsor/partner presentation template?)

 

4. 10 TOOLS TO MAKE YOUR SMALL BUSINESS LOOK MORE PROFESSIONAL (MOST ARE FREE!)

I'm not sure running a small business will ever get easier, because I don't really know anyone, anywhere, at any size company who wishes they had more to do. But when you have a larger team, you at least have more of a division of responsibility. So, it can be challenging to look like a larger organization when it's just you at a desk in your guest bedroom, or just you and a few friends who decided to jump in and solve one of the world's problems over coffee one afternoon. However, looking more professional, like a large business would, can often mean more sales or donations, more support, sponsors, and more attention. 

So, how do you make that happen? I still have a lot to learn myself, but here are just a few of the tools that help my one-woman show look a wee bit bigger and more professional.

Read the full post . . .

 

5. HOW TO EASILY INVEST IN YOURSELF AND YOUR ORGANIZATION

First of all, I'm not just talking about throwing money at the latest software, or buying fancy computers, or getting team t-shirts, though that would be snazzy. I'm talking about the "deeper" investments for personal and professional growth, which leads to added value and growth for your organization.

When you invest in yourself personally, you knowingly—and unknowingly—apply that new knowledge and experience everywhere around you. So, even then, you're benefitting your organization. And when you invest in yourself for your job, or on behalf of your organization, your directly applying that new knowledge to your role and your cause. Intentionally investing in yourself also often provides renewed energy, focus, determination, know-how, and purpose. So, why not get on board?

Read the full post . . .

 

And those are this year's top five posts! What did you enjoy? Did you have a different favorite?

PSST: Don't forget that you only have a couple more days to try and win a Communications Strategy Session, valued at over $500! Details here. Resolve to make your marketing better in 2018.



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my goal is to continually provide marketing and communication information, resources, tools, and tips for nonprofits and social enterprises—and the people who lead and run them.

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.


4 Marketing Mistakes I Made in My First 18 Months

The close of 2017 means that I've been in business for 18 months now. Whew—what a ride! Some days it feels like an eternity, and other days it feels like I just opened my shop. And I still get asked a lot what it's like to be an entrepreneur, or generally, "How's business?" My answer is always that it depends on the date and time that you ask me because it's an emotional rollercoaster! There are moments when I think I'm killing it, and moments when I wonder what the heck I'm doing. And I've been told by others that those feelings just sort of stick with you. Great . . . 

But as I'm reaching the end of my first full year with Signify, I wanted to share some of the marketing mistakes I've made and lessons I've learned so that, no matter what stage your nonprofit or social enterprise is in, you can learn from them.

The vast majority of my clients have very little training in marketing, so these are the things I'd want to share with them if we were sitting down over coffee. 

My guess is that none of them will truly surprise you. They wouldn't have surprised me. And, in fact, I already knew to avoid them, and maybe you do too. But sometimes we just need to hear them at the right time. I hope this is your right time.

4 Marketing Mistakes I Made in My First 18 Months of Business

Marketing Mistake #1: Not starting my email list soon enough 

I'd been warned. I'd been warned multiple times in multiple places and from multiple people, and I waited anyway.

Something you should know about me: I'm a perfectionist. I'm also a cultivator, which is a pretty word for the fact that I become obsessive about research so I can learn #allthethings before making a decision. I'm not prone to inaction, but I wanted to figure out all the ways something can be done, and then take bits and pieces to form my own process. I actually like that I behave this way, but as you can guess, it's time-consuming.

I didn't launch my online presence for Signify until seven months after I started my business. I wasn't in a hurry, and I had projects to work on in those early months, so it wasn't a big deal. However, I should have started my email list well before I had a website to show off.

I've been freelancing since 2003 without a website. I've always relied on relationships and word-of-mouth referrals, and most of the time, I had a full-time job anyway, so it was just extra money. I've also had different types of jobs, and even volunteered in different places, too. So, I had contacts from lots of different industries and organizations.

And what I should have done is begin emailing all of those people individually and consistently along the way telling them what was coming, and asking if they'd like to be on my email list.

But I didn't.

I was busy with other things, and thought I'd make time for it later. However, I was so overwhelmed by all of the launch work for my website and social profiles that I took shortcuts when it was "time" to build my email list. I just didn't want to ask people to be on a list for something they couldn't actually see online. #fail 

I'm sure what I'm saying makes sense to you on both sides of the coin. But the result of waiting was that my list growth has been slow, and I'm still waiting to do some of those individualized and customized things I put off for later. Ugh. Can't I buy more time on Amazon yet???

So, the advice I'd give you is to always be focused on building your email list. Social media algorithms change, but landing directly in someone's inbox is prime real estate. When you have something to say, this helps ensure it's heard. 

(Of course, I shouldn't have to tell you, but I will: you also have to talk to your list. Find a consistency that works for you and reach out. Those people have agreed to be on your list, so don't squander that opportunity. There's always something to say.)

Marketing Mistake #2: Too many social profiles too soon

I'd never call myself a social media expert, but I have a pretty darn good handle on it. I know the what, when, why, and how of social media. But it sure eats up a lot of time!

I knew I should be on Facebook because that's where my audience is primarily. And I wanted to be on Twitter (because I like it). I also knew I wanted a Facebook Group to share resources more frequently, and help connect people to each other. So, those three profiles.

Plus, I use my own Instagram account. And I thought I should revive my LinkedIn now that I'm a business owner.

Then, in the spring, people kept telling me how great Pinterest was for business, so I bought a course, and hopped on there too.

Are you following all of this?

Some days I have trouble following it myself. Six accounts. And you can name a few others that I have chosen not to be on.

All-in-all, updating these guys takes a couple of hours minimum per week. Scheduling doesn't take that long since I know what I'm doing, but it's social media, and you should also be, well, social. A couple of hours may not sound like a lot until you find yourself needing more hours to get things done (like pretty much all of us).

Let's also state that I'm a solopreneur in a new business. Those are two other kinks to work out.

What I should've done is start with Facebook, and maybe add in a new profile every couple of months when I've found my rhythm and best practices. (PS: You don't have to add new profiles.)

But what I have done is get some help so I can focus more on tasks that can only be done by me, and/or that are more revenue-focused. The first way I did this was to invest in a social media scheduling tool, so that I'm posting multiple times per day on auto-pilot. Then I can jump in personally as I'm able to add more value and personality.

The other thing I did was ask my friend Jen, who is a social media manager, to do some freelance work for me. She is actually the one who got me set up with SmarterQueue, and has also been helping me determine a better strategy as well as dealing with some of the other little tasks I haven't had time for right now.

Unfortunately, I can't hire a social media manager permanently at this time. Maybe some day. But in this busy season, it has been a dream to have the extra help, and well worth the money. And now I know better what to do when she's not around. Even on a tighter budget, consider getting some help in busy seasons so you can focus on more important tasks, projects, and initiatives. (These are some of the same reasons that people hire me, so it makes perfect sense!)

Marketing Mistake #3: Postponing Content Creation for My Launch

I love launches. That's one reason they are my signature service. They're fun and exciting, and there's so much to show off. They're like the first flurries of winter.

So, like anyone would be, I was excited about my own online launch. But, they're also a lot of work, aren't they? I had to write emails, blog posts, social media posts, website content, and on and on and on.

And just like building my email list, I waited until my launch was right around the corner to really start doing anything about it. Why? I had other projects to work on. From the moment I said I was ready to take on clients, I had clients. So, I started prioritizing paying work over something that was months away. And after all, I wasn't paying myself to create content for Signify. 

So, it just kept getting bumped back. I started working with my website and branding designers in November, so that got things moving a little. But the launch was February 1, so January was when everything went into overdrive. And I was exhausted by the time I launched! Plus, now I had to learn to create content for Signify while working with paying clients. That's definitely something I should've eased into.

The moral of the story? Start working on your plan and productivity. Use a planner or free software like Asana (I love it!) to set deadlines and keep you on track so that when you do find 15 spare minutes, you can check something else off your list. 

There are so many facets to content creation, and you can use little bits of time here and there to move projects along. Small momentum is still momentum. Plus, you might actually get a good night's sleep during the launch.

Marketing Mistake #4: Not enough focus

While I do manage to get a decent amount of things done, I'm no where as productive as I'd like to be. I definitely have days where I look back and wonder what I've accomplished, or have spent a full day watching TEDTalks or webinars, or sorting through email. It happens to the best of us, and I'll probably never shake it completely.

But one of my main goals for 2018 is to figure out a better way to focus, and figure out what I need to be focusing on at any one time. Let me explain.

There are two things any business owner will tell you to do: make money and expand your reach. So, I have clients to pay my bills, but because I work mostly on projects, I have to continually acquire new project work. Well, I also need to expand my reach to find new clients so that I can continue to make money. Kind of a chicken and egg scenario.

There are also a million strategies to take on either route. So, when I have consistent income coming in, I'll work on expanding my reach. But then the pendulum swings, and I need to shift efforts. So, it's constantly going from one to another, and then trying one of the millions of strategies as well. 

This example may look similar for you, or not. But if not, you can probably fill in the blanks pretty easily. The point is that I'm guessing you, like me, switch up your efforts a lot. And I don't think is helping either of us.

I jump into everything with two feet, but I constantly act like I have 40 pairs of feet to jump in a bunch of different strategies with. This isn't good, and honestly, this is what I've been struggling with the most as this year comes to a close. 

But what I'll tell you, and what I'm telling myself, is that the only way to make significant, lasting progress is through focus. This may come as the result of a change in strategy, or getting help, or cutting things out of your schedule or life. For me, it's meant a combination, and I still have a lot of work to do.

However, I do recognize the problem. And I am making the effort to fix it. I know it will be a process, but I'm on the path.

So, as we come to the end of December, and start peaking into January, what does regaining focus look like for you? Where can you change your strategy, get help, or cut back? These are the things that will lead to growth. 

It may seem counter-intuitive, but the easiest thing to do (and the thing most of us do), is to add. If we can see that something isn't working, or not working fast enough, we try something else. But we don't stop Strategy A, we just try sticking Strategy B on top of it. This won't work. We know instinctively, and through trail-and-error, that it won't work. It's time to do something different. I am, and I hope you will too.

One final note: Besides the lessons themselves, the other big takeaway is that even marketers make plenty of marketing mistakes. This should cheer you up! We're all just out here learning, and trying to share what we know. Take heart. Learn from my mistakes. And I hope and pray that next year is your best yet.



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As I'm reaching the end of my first full year with Signify, I wanted to share some of the marketing mistakes I've made and lessons I've learned so that, no matter what stage your nonprofit or social enterprise is in, you can learn from them.The vast…

Kristi Porter, founder at www.signify.solutions

I'm Kristi Porter, and I started Signify to provide writing, consulting and strategy services to nonprofits and for-profit organizations with a social mission, primarily through copywriting, marketing, and business communications. I believe that cause-focused organizations like yours are the future of business. You're proof that companies can both make money and do good. And I'm here to help you get noticed and grow. When you succeed, we all win.